“When your opponent fears you, then’s the moment when you give the fear its own rein, give it the time to work on him. Let it become terror. The terrified man fights himself. Eventually, he attacks in desperation. That is the most dangerous moment, but the terrified man can be trusted usually to make a fatal mistake. You are being trained here to detect these mistakes and use them.”

Frank Herbert

“You see, Count, I have the Emperor’s prison planet, Salusa Secundus, to inspire me.”

Frank Herbert

“Use the first moments in study. You may miss many an opportunity for quick victory in this way, but the moment the study are in insurance of success. Take your time and be sure.”

Frank Herbert

“How often it is that the angry man rages denial of what his inner self is telling him. —”

Frank Herbert

“When we encounter personal problems, those things most deeply personal are the most difficult to bring out for our logic to scan.”

Frank Herbert

“must never submit to animals.”

Frank Herbert

“God created Arrakis to train the faithful.”

Frank Herbert

“A ruler must learn to persuade and not to compel... he must lay the best coffee hearth to attract the finest men... a good ruler has to learn his world's language... it's different for every world... the language of the rocks and growing things... the language you don't hear just with your ears... the Mystery of Life... not a problem to solve, but a reality to experience...  Understanding must move with the flow of the process.”

Frank Herbert

“How would we flood village and city with our information? The people must learn how well I govern them. How would they know if we didn't tell them?”

Frank Herbert

“Where the fear has gone there will be nothing. Only I will remain.”

Frank Herbert

“Much that was called religion has carried an unconscious attitude of hostility toward life. True religion must teach that life is filled with joys pleasing to the eye of God, that knowledge without action is empty. All men must see that the teaching of religion by rules and rote is largely a hoax. The proper teaching is recognized with ease. You can know it without fail because it awakens within you that sensation which tells you this is something you’ve always known.”

Frank Herbert

“Delay is as dangerous as the wrong answer.”

Frank Herbert

“They’ve also sent some incidental things—jewelry for the Lady Jessica, spice liquor, candy, medicinals. My men are processing the lot right now.”

Frank Herbert

“Grief is the price of victory,”

Frank Herbert

“sift people to find the humans.”

Frank Herbert


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