“It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive. In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public. People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.

Napoleon Hill

“Set your mind on a definite goal and observe how quickly the world stands aside to let you pass.”

Napoleon Hill

“Taking an inventory of mental assets and liabilities, you will discover that your greatest weakness is lack of self-confidence. This handicap can be surmounted - and timidity translated into courage - through the aid of the principle of autosuggestion.”

Napoleon Hill

“If you do not conquer self, you will be conquered by self.”

Napoleon Hill

“The object of this book is to help all who seek it, to learn the art of changing their minds from failure consciousness to success consciousness.”

Napoleon Hill

“Remember, too, that all who succeed in life get off to a bad start, and pass through many heartbreaking struggles before they “arrive.” The turning point in the lives of those who succeed, usually comes at the moment of some crisis, through which they are introduced to their “other selves.”

Napoleon Hill

“Money, without brains, always is dangerous. Properly used, it is the most important essential of civilization. The simple breakfast here described could not have been delivered to the New York family at a dime each, or at any other price, if organized capital had not provided the machinery, the ships, the railroads, and the huge armies of trained men to operate them.

Napoleon Hill

“If you are influenced by the opinions of others, you will have no desire of your own.”

Napoleon Hill

“Establish a definite date when you intend to possess the money you desire. Fourth. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action. Fifth. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it. Sixth. Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. AS YOUREAD--SEE AND FEEL AND BELIEVE YOURSELF ALREADY IN POSSESSION OF THE MONEY. It is important that you follow the instructions described in these six steps. It is especially important that you observe, and follow the instructions in the sixth paragraph. You may complain that it is impossible for you to "see yourself in possession of money" before you actually have it. Here is where a BURNING DESIRE will come to your aid. If you truly DESIRE money so keenly that your desire is an obsession, you will have no difficulty in convincing yourself that you will acquire it. The object is to want money, and to become so determined to have it that you CONVINCE yourself you will have it.”

Napoleon Hill

“One sound idea is all that one needs to achieve success.”

Napoleon Hill

“The quality and quantity of the service you render, plus the attitude with which you render it, determine the amount of pay you get and the sort of job you hold.”

Napoleon Hill

“Lack of harmony and cooperation between the railroad management and the workers has made it necessary for the railroads to increase their freight and passenger rates, and this, in turn, has increased the cost of life's necessities to almost unbearable proportions. Here, again, lack of cooperation between a few leads to hardship for millions of people.”

Napoleon Hill

“Your big opportunity may be right where you are.”

Napoleon Hill

“most people never learn the art of transmuting their strongest emotions into dreams of a constructive nature.”

Napoleon Hill

“What has chance ever done in the world? Has it built any cities? Has it invented any telephones, and telegraphs? Has it built any steamships, established any universities, any asylums, any hospitals? Was there any chance in Cæsar’s crossing the Rubicon? What had chance to do with Napoleon’s career, with Wellington’s, or Grant’s…? Every battle was won before it was begun. What had luck to do with Thermopylæ, Trafalgar, Gettysburg? Our successes we ascribe to ourselves; our failures to destiny.”

Napoleon Hill


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