“It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive. In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public. People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.

― Napoleon Hill

“First. Fix in your mind the exact amount of money you desire. It is not sufficient merely to say “I want plenty of money.” Be definite as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter). Second. Determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.) Third. Establish a definite date when you intend to possess the money you desire. Fourth. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action. Fifth. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it. Sixth. Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. As you read— see and feel and believe yourself already in possession of the money.”

― Napoleon Hill

“Poverty needs no plan. It needs no one to aid it, because it is bold and ruthless. Riches are shy and timid. They have to be “attracted.”

― Napoleon Hill

“Remember, too, that all who succeed in life get off to a bad start, and pass through many heartbreaking struggles before they “arrive.” The turning point in the lives of those who succeed, usually comes at the moment of some crisis, through which they are introduced to their “other selves.”

― Napoleon Hill

“Success come to those who become success conscious.”

― Napoleon Hill

“If you are influenced by the opinions of others, you will have no desire of your own.”

― Napoleon Hill

“Las batallas de la vida no siempre favorecen al hombre más fuerte o más rápido, Pero tarde o temprano, el hombre que gana ¡Es el hombre que piensa que puede hacerlo!”

― Napoleon Hill

“The Golden Rule means we should do unto others as we would wish them to do unto us if our positions were reversed.”

― Napoleon Hill

“The richest persons are those who give most in service to others.”

― Napoleon Hill

“Life is strange, and often imponderable!”

― Napoleon Hill

“There are no limitations to the mind except those we acknowledge. Both poverty and riches are the offspring of thought.”

― Napoleon Hill

“Thoughts which are mixed with any of the feelings of emotions, constitute a "magnetic" force which attracts other similar, or related thoughts.”

― Napoleon Hill

“Every man is what he is because of the dominating thoughts which he permits to occupy his mind.”

― Napoleon Hill

“Remember that your real wealth can be measured not by what you have, but by what you are.”

― Napoleon Hill

“Procrastination, the opposite of decision, is a common enemy which practically every man must conquer.”

― Napoleon Hill


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