“It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive. In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public. People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.

Napoleon Hill

“WHY I should clutter up my mind with general knowledge, for the purpose of being able to answer questions, when I have men around me who can supply any knowledge I require?”

Napoleon Hill

“those who master and apply the secret will reach high stations, accumulate riches, and bargain with life on their own terms, even if their schooling has been meagre.”

Napoleon Hill

“DEFINITENESS OF PURPOSE, the knowledge of what one wants, and a burning DESIRE to possess it.”

Napoleon Hill

“Love may come and go, times without number, but there are no two love experiences which affect one in just the same way.”

Napoleon Hill

“Do not expect something for nothing. Be willing to give an equivalent value for all that you desire, and include in your plans a definite provision for doing so.”

Napoleon Hill

“Las riquezas no responden a los deseos. Responden sólo a planes definidos, respaldados por deseos concretos, a través de la perseverancia constante.”

Napoleon Hill

“Fortunate is the young woman who learns this great truth and keeps her lover always guessing, always on the defensive lest he may lose her

Napoleon Hill

“Love is essential for happiness, but the person who loves so deeply that his or her happiness is placed entirely in the hands of another, resembles the little lamb who crept into the den of the nice, gentle little wolf and begged to be permitted to lie down and go to sleep, or the canary”

Napoleon Hill

“every human being has the ability to completely control his own mind, and with this control, obviously, every person may open his mind to the tramp thought impulses which are being released by other brains, or close the doors tightly and admit only thought impulses of his own choice.”

Napoleon Hill

“One of the main weaknesses of mankind is the average man's familiarity with the word "impossible.”

Napoleon Hill

“Wishing will not bring riches. But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognise failure, will bring riches.”

Napoleon Hill

“There are no limitations to the mind except those we acknowledge. Both poverty and riches are the offspring of thought.”

Napoleon Hill

“no more effort is required to aim high in life, to demand abundance and prosperity, than is required to accept misery and poverty”

Napoleon Hill

“The first and best victory is to conquer self. To be conquered by self is, of all things, the most shameful and vile.”

Napoleon Hill


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