“There is a great deal of difference between knowing and understanding. You can know a lot about something and not really understand it.”

― John C. Maxwell

“We need to decide how we want to be treated. Then we need to begin treating others in that manner.”

― John C. Maxwell

“UCLA psychology professor emeritus Albert Mehrabian discovered that face-to-face communication can be broken down into three components: words, tone of voice, and body language.”

― John C. Maxwell

“One of the quickest ways to gain credibility with an individual, a group, or an audience is to borrow it from someone who already has credibility with them.”

― John C. Maxwell

“When values, thoughts, feelings, and actions are in alignment, a person becomes focused and his character is strengthened. That allows a leader to lead himself successfully.”

― John C. Maxwell

“People don’t remember what we think is important; they remember what they think is important.”

― John C. Maxwell

“Developing and maintaining integrity require constant attention. John Weston, chairman and CEO of Automatic Data Processing, Inc., says, “I`ve always tried to live with the following simple rule: Don`t do what you wouldn`t feel comfortable reading about in the newspapers the next day.” That`s a good standard all of us should keep.”

― John C. Maxwell

“The problem with popular thinking is that it doesn’t require you to think at all.” —Kevin Myers”

― John C. Maxwell

“If you know something without having lived it, your audience experiences a credibility gap.”

― John C. Maxwell

“UCLA basketball coach John Wooden told players who scored to give a smile, wink, or nod to the player who gave them a good pass. “What if he’s not looking?” asked a team member. Wooden replied, “I guarantee he’ll look.” Everyone values encouragement and looks for it.”

― John C. Maxwell

“Remember, man does not live on bread alone: sometimes he needs a little buttering up.”

― John C. Maxwell

“Nothing speaks like results.”

― John C. Maxwell

“Relational skills are the most important abilities in leadership.”

― John C. Maxwell

“Attitude is one of the most contagious qualities a human being possesses.”

― John C. Maxwell

“Cavett Roberts said: “If my people understand me, I’ll get their attention. If my people trust me, I’ll get their action.”

― John C. Maxwell


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