“If you are one of those who believe that hard work and honesty, alone, will bring riches, perish the thought! It is not true! Riches, when they come in huge quantities, are never the result of hard work! Riches come, if they come at all, in response to definite demands, based upon the application of definite principles, and not by chance or luck.”

Napoleon Hill

“Instead of complaining about what you don’t like about your job, start commending what you do like and see how quickly it improves.”

Napoleon Hill

“Knowledge is only potential power. It becomes power only when, and if, it is organised into definite plans of action and directed to a definite end.”

Napoleon Hill

“One of Henry Ford’s most outstanding qualities is his habit of reaching decisions quickly and definitely, and changing them slowly.”

Napoleon Hill

“If you fill your mind with FEAR, doubt and unbelief in your ability to connect with, and use the forces of Infinite Intelligence, the law of auto-suggestion will take this spirit of unbelief and use it as a pattern by which your subconscious mind will translate it into its physical equivalent.”

Napoleon Hill

“Candler—mixed with the secret formula was. . . IMAGINATION!”

Napoleon Hill

“Face the facts squarely. Ask yourself definite questions and demand direct replies.”

Napoleon Hill

“The Golden Rule means we should do unto others as we would wish them to do unto us if our positions were reversed.”

Napoleon Hill

“When a man, whether he is a leader or follower, admits that he is “too busy” to change his plans, or to give attention to any emergency, he admits his inefficiency. The successful leader must be the master of all details connected with his position.”

Napoleon Hill

“The way of success is the way of continuous pursuit of knowledge.”

Napoleon Hill

“Perhaps we shall learn, as we pass through this age, that the 'other self" is more powerful than the physical self we see when we look into a mirror.”

Napoleon Hill

“I realise the dominating thoughts of my mind will eventually reproduce themselves in outward, physical action and gradually transform themselves into physical reality. Therefore I will concentrate my thoughts for 30 minutes daily upon the task of thinking of the person I intend to become, thereby creating in my mind a clear mental picture of that person.”

Napoleon Hill

“Definiteness of purpose is the starting point of all achievement, and its lack is the stumbling block for ninety-eight out of every hundred people simply because they never really define their goals and start toward them.

Napoleon Hill

“The emotions of faith, love, and Sex are the most powerful of all the major positive emotions.

Napoleon Hill

“Fear, the worst of all enemies, can be effectively cured by forced repetition of acts of courage.”

Napoleon Hill


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