“Examine the first hundred people you meet, ask them what they want most in life, and ninety eight of them will not be able to tell you. If you press them for an answer, some will say— security, many will say— money, a few will say— happiness, others will say— fame and power, and still others will say— social recognition, ease in living, ability to sing, dance, or write, but none of them will be able to define these terms, or give the slightest indication of a plan by which they hope to attain these vaguely expressed wishes. Riches do not respond to wishes. They respond only to definite plans, backed by definite desires, through constant persistence.”

Napoleon Hill

“That is one of the tricks of opportunity. It has a sly habit of slipping in by the back door, and often it comes disguised in the form of misfortune, or temporary defeat. Perhaps this is why so many fail to recognize opportunity.”

Napoleon Hill

“Fifth. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.” 

Napoleon Hill

“If you do not see great riches in your imagination, you will never see them in your bank balance.”

Napoleon Hill

“If you are one of those who believe that hard work and honesty, alone, will bring riches, perish the thought! It is not true! Riches, when they come in huge quantities, are never the result of hard work! Riches come, if they come at all, in response to definite demands, based upon the application of definite principles, and not by chance or luck.”

Napoleon Hill

“Procrastination is the bad habit of putting of until the day after tomorrow what should have been done the day before yesterday.”

Napoleon Hill

“Strength and growth come only through continuous effort and struggle.” 

Napoleon Hill

“When the going is hardest, just keep on keeping on, and you’ll get there sooner than someone who finds the going easy.”

Napoleon Hill

“Every adversity, every unpleasant circumstance, every failure, and every physical pain carries with it the seed of an equivalent benefit.”

Napoleon Hill

“This idea of starting at the bottom and working one’s way up may appear to be sound, but the major objection to it is this— too many of those who begin at the bottom never manage to lift their heads high enough to be seen by opportunity, so they remain at the bottom. It should be remembered, also, that the outlook from the bottom is not so very bright or encouraging.”

Napoleon Hill

“Accurate analysis of over 25,000 men and women who had experienced failure, disclosed the fact that lack of decision was near the head of the list of the 30 major causes of failure. This is no mere statement of a theory— it is a fact

Napoleon Hill

“Fear of competition from followers. The leader who fears that one of his followers may take his position is practically sure to realize that fear sooner or later.”

Napoleon Hill

“Love may come and go, times without number, but there are no two love experiences which affect one in just the same way.”

Napoleon Hill

“Your big opportunity may be right where you are now.”

Napoleon Hill

“A negative mind never attracts happiness or material success, but it will attract their opposites.”

Napoleon Hill


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