“No one could ride a horse if the horse discovered its real strength. The same thing is true for people.”

Napoleon Hill

“Every man is what he is because of the dominating thoughts which he permits to occupy his mind.”

Napoleon Hill

“This idea of starting at the bottom and working one’s way up may appear to be sound, but the major objection to it is this— too many of those who begin at the bottom never manage to lift their heads high enough to be seen by opportunity, so they remain at the bottom. It should be remembered, also, that the outlook from the bottom is not so very bright or encouraging. It has a tendency to kill off ambition. We call it “getting into a rut,” which means that we accept our fate because we form the habit of daily routine, a habit that finally becomes so strong we cease to try to throw it off. And that is another reason why it pays to start one or two steps above the bottom. By so doing one forms the habit of looking around, of observing how others get ahead, of seeing opportunity, and of embracing it without hesitation.” 

Napoleon Hill

“The way to success is the way to action, based upon organized thinking followed by action, action, action.”

Napoleon Hill

“Power grows out of ORGANIZED KNOWLEDGE, but, mind you, it “grows out of it” through application and use!” 

Napoleon Hill

“Success comes to those who become success conscious.”

Napoleon Hill

“If you do not conquer self, you will be conquered by self. You may see at one and the same time both your best friend and your greatest enemy, by stepping in front of a mirror.”

Napoleon Hill

“One of the largest industrial companies, the leader in its field, in writing to Mr. Moore concerning prospective seniors at the college, said: “‘ We are interested primarily in finding men who can make exceptional progress in management work. For this reason we emphasize qualities of character, intelligence and personality far more than specific educational background.” 

Napoleon Hill

“INDECISION is the seedling of FEAR!”

Napoleon Hill

“Fix in your mind the exact amount of money you desire. It is not sufficient merely to say "I want plenty of money." Be definite as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter). Second. Determine exactly what you intend to give in return for the money you desire. (There is no such reality as "something for nothing.) Third. Establish a definite date when you intend to possess the money you desire. Fourth. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action. Fifth. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it. Sixth. Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. AS YOUREAD--SEE AND FEEL AND BELIEVE YOURSELF ALREADY IN POSSESSION OF THE MONEY.”

Napoleon Hill

“Never ask anyone to do anything for you that you wouldn’t do for him or her if the circumstances were reversed.

Napoleon Hill

“Candler—mixed with the secret formula was. . . IMAGINATION!”

Napoleon Hill

“If you do not see great riches in your imagination, you will never see them in your bank balance. Never, in the history of America has there been so great an opportunity for practical dreamers as now exists.

Napoleon Hill

“Perhaps we shall learn, as we pass through this age, that the 'other self" is more powerful than the physical self we see when we look into a mirror.”

Napoleon Hill

“Why? Personalities! Ninety-nine people out of every hundred who purchase life insurance policies do not know what is in their policies and, what seems more startling, do not seem to care. What they really purchase is the pleasing personality of some man or woman who knows the value of cultivating such a personality.

Napoleon Hill


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