“It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive. In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public. People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.

Napoleon Hill

“decisions is the seedling of fear! Remember this, as you read. Indecision crystalizes into doubt, the two blend and become fear! The “blending” process often is slow. This is one reason why these three enemies are so dangerous. They germinate and grow without their presence being observed.”

Napoleon Hill

“Knowledge has no value except that which can be gained from its application towards some worthy end.”

Napoleon Hill

“Many successful people have found opportunities in failure and adversity that they could not recognize in more favorable circumstances.” 

Napoleon Hill

“All success begins with definiteness of purpose.”

Napoleon Hill

“Strength and growth come only through continuous effort and struggle.” 

Napoleon Hill

“FAITH is the head chemist of the mind. When FAITH is blended with the vibration of thought, the subconscious mind instantly picks up the vibration, translates it into its spiritual equivalent, and trans­mits it to Infinite Intelligence, as in the case of prayer.”

Napoleon Hill

“The way of success is the way of continuous pursuit of knowledge.”

Napoleon Hill

“Neglecting to broaden their view has kept some people doing one thing all their lives.”

Napoleon Hill

“The strongest oak tree of the forest is not the one that is protected from the storm and hidden from the sun. It's the one that stands in the open where it is compelled to struggle for its existence against the winds and rains and the scorching sun.”

Napoleon Hill

“The best method of protecting oneself against the inflow of negative thoughts being released by other people is that of keeping the broadcasting station so busy sending out positive thoughts that no time will be available for receiving negative thoughts. This formula is unbeatable.”

Napoleon Hill

“You cannot afford to suggest to another person, by word of mouth or in writing, or through any act, that which you yourself do not believe.”

Napoleon Hill

“DESIRE—knowing what you want.”

Napoleon Hill

“Taking an inventory of mental assets and liabilities, you will discover that your greatest weakness is lack of self-confidence. This handicap can be surmounted - and timidity translated into courage - through the aid of the principle of autosuggestion.”

Napoleon Hill

“an intangible impulse of thought can be transmuted into material rewards”

Napoleon Hill


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