“Goals are the fuel in the furnace of achievement. The bigger your goals and the clearer they are, the more excited you become about achieving them. The more you think about your goals, the greater becomes your inner drive and desire to accomplish them.” 

― Brian Tracy

“If the first thing you do when you wake up in the morning is eat a live frog, then nothing worse can happen for the rest of the day!" Brian Tracy says that your "frog" should be the most difficult item on your things-to-do list, the one you're most likely to procrastinate on; because, if you eat that first, it'll give you energy and momentum for the rest of the day. But, if you don't...if you let him sit there on the plate and stare at you while you do a hundred unimportant things, it can drain your energy and you won't even know it.”

― Brian Tracy

“Your ability to think, plan, and work hard in the short term and to discipline yourself to do what is right and necessary before you do what is fun and easy is the key to creating a wonderful future for yourself.”

― Brian Tracy

“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”

― Brian Tracy

“Your subject should always answer the question “What is the problem to be solved?” or “What is the job to be done?” A”

― Brian Tracy

“Anytime you stop striving to get better, you're bound to get worse.

― Brian Tracy

“Your thoughts, vividly imagined and repeated, charged with emotion, become your reality.”

― Brian Tracy

“What are your three most important business or career goals right now? What are your three most important family or relationship goals right now? What are your three most important financial goals right now? What are your three most important health goals right now? What are your three most important personal and professional development goals right now? What are your three most important social and community goals right now? What are your three biggest problems or concerns in life right now?”

― Brian Tracy

“You perform as well as you believe yourself capable of performing. You are as effective as you believe yourself to be in whatever you do. You can never be better or different on the outside than you believe yourself to be on the inside.”

― Brian Tracy

“rule, once again, is that every minute spent in planning and creating checklists will save you ten minutes in execution and getting the job done

― Brian Tracy

“What one great thing would you dare to dream, if you knew you could not fail?”

― Brian Tracy

“Your behavior will guide the behavior of the other members of your team or the people in your organization.”

― Brian Tracy

“I never hold grudges; while you’re holding a grudge, they’re out dancing.”

― Brian Tracy

“Almost all stress, tension, anxiety, and frustration, both in life and in work, comes from doing one thing while you believe and value something completely different.”

― Brian Tracy

“Communication is a skill that you can learn. It's like riding a bicycle or typing.  If you're willing to work at it, you can rapidly improve the quality of very part of your life.”

― Brian Tracy


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