“You perform at your highest potential only when you are focusing on the most valuable use of your time. This is the key to personal and business success. It is the central issue in personal efficiency and time management. You must always be asking yourself, What is the most valuable use of my time right now? Discipline yourself to work exclusively on the one task that, at any given time, is the answer to this question. Keep yourself on track and focused on your most important responsibilities by asking yourself, over and over, What is the most valuable use of my time right now? How you can apply this law immediately: 1. Remember that you can do only one thing at a time. Stop and think before you begin. Be sure that the task you do is the highest-value use of your time. Remind yourself that anything else you do while your most important task remains undone is a relative waste of time. 2. Be clear about the most valuable work that you do for your organization. Whatever it is, resolve to concentrate on doing that specific task before anything else. Why are you on the payroll? What specific, tangible, measurable results are expected of you? And of all the different results you are capable of achieving, which are the most important to your career at this moment? Whatever the answer, this is where you must focus your energies, and nowhere else.”

Brian Tracy

“Whenever you have a problem, take a few minutes to meditate. You’ll be amazed at the renewed clarity that you’ll bring to the issue.”

Brian Tracy

“The law of increasing returns says that the more you focus on doing the few things that represent the most valuable use of your time, the better you become at those activities and the less time it takes you to accomplish each one.”

Brian Tracy

“Just find out what other successful people do and do the same things until you get the same results. Learn from the experts. Wow! What an idea. Success”

Brian Tracy

“In 80 percent or more of cases, people have three goals in common: first, a financial and career goal; second, a family or personal relationship goal; and third, a health or a fitness goal. And this is as it should be. These are the three most important areas of life. If you give yourself a grade on a scale of one to ten in each of these three areas, you can immediately identify where you are doing well in life and where you need some improvement.”

Brian Tracy

“You perform as well as you believe yourself capable of performing. You are as effective as you believe yourself to be in whatever you do. You can never be better or different on the outside than you believe yourself to be on the inside.”

Brian Tracy

“The most important contribution you can make to your company is to be a leader, accept responsibility for results, and dare to go forward.”

Brian Tracy

“Concentrate all your thoughts on the task at hand. The sun’s rays do not burn until brought to a focus.” 

Brian Tracy

“Three Steps to Mastery First, read in your field for at least one hour every day. Get up a little earlier in the morning and read for thirty to sixty minutes in a book or magazine that contains information that can help you to be more effective and productive at what you do. Second,”

Brian Tracy

“People who take a long view of their lives and careers always seem to make much better decisions about their time and activities than people who give very little thought to the future.”

Brian Tracy

“A major reason for procrastination is a feeling of inadequacy, a lack of confidence, or an inability in a key area of a task. Feeling weak or deficient in a single area is enough to discourage you from starting the job at all.”

Brian Tracy

“The future belongs to the competent. It belongs to those who are very, very good at what they do. It does not belong to the well-meaning.”

Brian Tracy

“This is the process of “systematic desensitization.” By confronting your fear, and by repeatedly doing the thing you fear, the fear eventually disappears.”

Brian Tracy

“People invariably seek the fastest and easiest way to get the things they want, right now, with little or no concern for the long-term consequences of their behaviors.”

Brian Tracy

“The sad fact is that people are poor because they have not yet decided to be rich. People are overweight and unfit because they have not yet decided to be thin and fit. People are inefficient time wasters because they haven’t yet decided to be highly productive in everything they do.”

Brian Tracy


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