“The highest paid Americans read an average of two to three hours per day. The lowest paid Americans don't read at all... ...58% of adults never read another book after they leave high school—including 42% of university graduates... ...43.6% of American adults read below the 7th grade level... they are functionally illiterate... fully 50% of high school graduates cannot read their graduation diplomas, nor fill out an application form for a job at McDonald’s...”

Brian Tracy

“There are, basically, three kinds of people: the unsuccessful, the temporarily successful, and those who become and remain successful. The difference is character.”

Brian Tracy

“You perform as well as you believe yourself capable of performing. You are as effective as you believe yourself to be in whatever you do. You can never be better or different on the outside than you believe yourself to be on the inside.”

Brian Tracy

“You can get your time and your life under control only to the degree to which you discontinue lower-value activities.”

Brian Tracy

“What is the most important and valuable work that you do, in any field or profession? It’s thinking!”

Brian Tracy

“Discipline is what you must have to resist the lure of excuses. It is self-discipline that enables you to “vote yourself off the island.” It is the key to a great life and, without it, no lasting success is possible.”

Brian Tracy

“The price of success must be paid in full, in advance.”

Brian Tracy

“Never complain, never explain. Resist the temptation to defend yourself or make excuses.”

Brian Tracy

“The ability to discipline yourself to delay gratification in the short term in order to enjoy greater rewards in the long term, is the indispensable prerequisite for success.”

Brian Tracy

“Goals are the fuel in the furnace of achievement. The bigger your goals and the clearer they are, the more excited you become about achieving them. The more you think about your goals, the greater becomes your inner drive and desire to accomplish them.” 

Brian Tracy

“If there is no solution, there is no problem.”

Brian Tracy

“You perform at your highest potential only when you are focusing on the most valuable use of your time. This is the key to personal and business success. It is the central issue in personal efficiency and time management. You must always be asking yourself, What is the most valuable use of my time right now? Discipline yourself to work exclusively on the one task that, at any given time, is the answer to this question. Keep yourself on track and focused on your most important responsibilities by asking yourself, over and over, What is the most valuable use of my time right now? How you can apply this law immediately: 1. Remember that you can do only one thing at a time. Stop and think before you begin. Be sure that the task you do is the highest-value use of your time. Remind yourself that anything else you do while your most important task remains undone is a relative waste of time. 2. Be clear about the most valuable work that you do for your organization. Whatever it is, resolve to concentrate on doing that specific task before anything else. Why are you on the payroll? What specific, tangible, measurable results are expected of you? And of all the different results you are capable of achieving, which are the most important to your career at this moment? Whatever the answer, this is where you must focus your energies, and nowhere else.”

Brian Tracy

“Hold yourself responsible for a higher standard than anyone else expects of you. Never excuse yourself. Never pity yourself. Be a hard master to yourself and be lenient to everyone else.” —HENRY WARD BEECHER, NINETEENTH-CENTURY CLERGYMAN”

Brian Tracy

“The act of taking the first step is what separates the winners from the losers.”

Brian Tracy

“If you wish to achieve worthwhile things in your personal and career life, you must become a worthwhile person in your own self-development.”

Brian Tracy


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