“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”

Brian Tracy

“What are your three most important business or career goals right now? What are your three most important family or relationship goals right now? What are your three most important financial goals right now? What are your three most important health goals right now? What are your three most important personal and professional development goals right now? What are your three most important social and community goals right now? What are your three biggest problems or concerns in life right now?”

Brian Tracy

“Become the kind of leader that people would follow voluntarily; even if you had no title or position.”

Brian Tracy

“Self-discipline is the ability to do what you should do, when you should do it, whether you feel like it or not.”

Brian Tracy

“Always choose the future over the past. What do we do now?”

Brian Tracy

“Discipline is what you must have to resist the lure of excuses”

Brian Tracy

“The ability to discipline yourself to delay gratification in the short term in order to enjoy greater rewards in the long term, is the indispensable prerequisite for success.”

Brian Tracy

“Your thoughts, vividly imagined and repeated, charged with emotion, become your reality.”

Brian Tracy

“Your mental picture of yourself has a powerful effect on your behavior. Visualize yourself as the person you intend to be in the future. Your self-image, the way you see yourself on the inside, largely determines your performance on the outside. All improvement in your outer life begins with improvements in your mental pictures, on the inside.”

Brian Tracy

“A goal, however, is something distinctly different from a wish. It is clear, written, and specific. It can be quickly and easily described to another person. You can measure it, and you know when you have achieved it or not.”

Brian Tracy

“The more you seek security, the less of it you have. But the more you seek  opportunity, the more likely it is that you will achieve the security that you  desire.”

Brian Tracy

“Goals are the fuel in the furnace of achievement. The bigger your goals and the clearer they are, the more excited you become about achieving them. The more you think about your goals, the greater becomes your inner drive and desire to accomplish them.” 

Brian Tracy

“Only people can be made to increase in value. Computers and other equipment depreciate and eventually become obsolete.”

Brian Tracy

“Rule: Resist the temptation to clear up small things first. Remember, whatever you choose to do over and over eventually becomes a habit that is hard to break. If you choose to start your day working on low-value tasks, you will soon develop the habit of always starting and working on low-value tasks. This is not the kind of habit you want to develop or keep. The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you will be naturally motivated to continue. A part of your mind loves to be busy working on significant tasks that can really make a difference. Your job is to feed this part of your mind continually. Motivate”

Brian Tracy

“In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first.”

Brian Tracy


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