“The Law of Forced Efficiency says, “There is never enough time to do everything, but there is always enough time to do the most important things.”

Brian Tracy

“By concentrating single-mindedly on your most important task, you can reduce the time required to complete it by 50 percent or more. It has been estimated that the tendency to start and stop a task—to pick it up, put it down, and come back to it—can increase the time necessary to complete the task by as much as 500 percent. Each time you return to the task, you have to familiarize yourself with where you were when you stopped and what you still have to do. You have to overcome inertia and get yourself going again. You have to develop momentum and get into a productive work rhythm. But when you prepare thoroughly and then begin, refusing to stop or turn aside until the job is done, you develop energy, enthusiasm, and motivation. You get better and better and more productive. You work faster and more effectively.”

Brian Tracy

“Nobody works better under pressure. They just work faster.”

Brian Tracy

“No one lives long enough to learn everything they need to learn starting from  scratch. To be successful, we absolutely, positively have to find people who  have already paid the price to learn the things that we need to learn to achieve  our goals.”

Brian Tracy

“The comfort zone is the greatest enemy of human potential.”

Brian Tracy

“The very act of accepting responsibility short-circuits and cancels out any negative emotions you may be experiencing.”

Brian Tracy

“The highest paid Americans read an average of two to three hours per day. The lowest paid Americans don't read at all... ...58% of adults never read another book after they leave high school—including 42% of university graduates... ...43.6% of American adults read below the 7th grade level... they are functionally illiterate... fully 50% of high school graduates cannot read their graduation diplomas, nor fill out an application form for a job at McDonald’s...”

Brian Tracy

“if you expect to be successful, you will eventually be successful. If you expect to be happy and popular, you will be happy and popular. If you expect to be healthy and prosperous, that is what will happen... Always think and talk positively about the future. Start every morning by saying: 'I believe something wonderful is going to happen to me today.' Then, throughout the day, expect the best.”

Brian Tracy

“When everything is laid out neatly and in sequence, you will feel much more like getting on with the job.”

Brian Tracy

“All change is from the inner to the outer. All change begins in the self-concept. You must become the person you want to be on the inside before you see the appearance of this person on the outside.”

Brian Tracy

“The success you are enjoying today is the result of the price you have paid in the past.”

Brian Tracy

“If you have to eat two frogs, eat the ugliest one first." This is another way of saying that if you have two important tasks before you, start with the biggest, hardest, and most important task first.”

Brian Tracy

“The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you seem to be naturally motivated to continue.”

Brian Tracy

“Based on your current results, what changes are you going to have to make to ensure that your products and services of tomorrow are exactly what the customers will be wanting at that time?”

Brian Tracy

“Develop an attitude of gratitude, and give thanks for everything that happens to  you, knowing that every step forward is a step toward achieving something  bigger and better than your current situation.”

Brian Tracy


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