“human resources are the most valuable assets that the company has.”

Brian Tracy

“Never say anything about yourself you do not want to come true.”

Brian Tracy

“Practice "zero-based thinking" in every part of your life. Ask yourself continually, "If I were not doing this already, knowing what I now know, would I start doing it again today?" If it is something you would not start again today, knowing what you now know, it is a prime candidate for abandonment or creative procrastination.”

Brian Tracy

“The great thing in this world is not so much where we stand, as in what direction we are moving.”

Brian Tracy

“Before you begin scrambling up the ladder of success, make sure that it is leaning against the right building.”

Brian Tracy

“When in doubt, check if your actions are aligned with your purpose.”

Brian Tracy

“There are, basically, three kinds of people: the unsuccessful, the temporarily successful, and those who become and remain successful. The difference is character.”

Brian Tracy

“Rule: Continuous learning is the minimum requirement for success in any field.”

Brian Tracy

“Positive expectations are the mark of the superior personality.”

Brian Tracy

“Look for the good in every person and every situation. You'll almost always  find it.”

Brian Tracy

“When everything is laid out neatly and in sequence, you will feel much more like getting on with the job.”

Brian Tracy

“The comfort zone is the greatest enemy of human potential.”

Brian Tracy

“An average person with average talent, ambition and education can outstrip the most brilliant genius in our society, if that person has clear, focused goals.”

Brian Tracy

“Every minute spent in planning saves ten to twelve minutes in execution.”

Brian Tracy

“Discipline is what you must have to resist the lure of excuses”

Brian Tracy


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