“Whatever you believe with feeling becomes your reality.”

Brian Tracy

“Epictetus, a Greek philosopher, once wrote, “Circumstances do not make the man. They merely reveal him to himself.”

Brian Tracy

“human resources are the most valuable assets that the company has.”

Brian Tracy

“The potential consequences of any task or activity are the key determinants of how important a task really is to you and to your company.”

Brian Tracy

“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

Brian Tracy

“The key to success is to focus our conscious mind on things we desire not things we fear.”

Brian Tracy

“The fact is that your productivity begins to decline after eight or nine hours of work. For this reason, working long hours into the night, although it is sometimes necessary, means that you are usually producing less and less in more and more time. The more tired you become, the worse the quality of your work will be and the more mistakes you will make. At a certain point, you can reach “the wall” and simply be unable to continue, like a battery that is run down.”

Brian Tracy

“The future belongs to the competent. It belongs to those who are very, very good at what they do. It does not belong to the well-meaning.”

Brian Tracy

“The only way to overcome your fears is to do the thing you fear.”

Brian Tracy

“By the yard it's hard, but inch by inch, anything's a cinch A journey of a thousand leagues begins with a single step In addition, to keep your energy levels at their highest, be careful  about what you eat. Start the day with a high protein, low fat and  low carbohydrate breakfast. Eat saladswith fish or chicken at lunch.  Avoid sugar, salt, white flour products or deserts. Avoid soft drinks  and candy bars or pastries. Feed yourself as you would feed a world  class athlete before a competition, because in many respects, that’s  what you are before starting work each day”

Brian Tracy

“If the first thing you do when you wake up in the morning is eat a live frog, then nothing worse can happen for the rest of the day!" Brian Tracy says that your "frog" should be the most difficult item on your things-to-do list, the one you're most likely to procrastinate on; because, if you eat that first, it'll give you energy and momentum for the rest of the day. But, if you don't...if you let him sit there on the plate and stare at you while you do a hundred unimportant things, it can drain your energy and you won't even know it.”

Brian Tracy

“No matter how you really feel at the moment or what is happening in your life, resolve to remain cheerful and upbeat. As Viktor Frankl wrote in his bestselling book Man’s Search for Meaning, “The last of the human freedoms [is] to choose one’s attitude in any given set of cricumstances.”

Brian Tracy

“Practice "zero-based thinking" in every part of your life. Ask yourself continually, "If I were not doing this already, knowing what I now know, would I start doing it again today?" If it is something you would not start again today, knowing what you now know, it is a prime candidate for abandonment or creative procrastination.”

Brian Tracy

“The second rule of frog eating is this: If you have to eat a live frog at all, it doesn't pay to sit and look at it for very long.”

Brian Tracy

“Three Steps to Mastery First, read in your field for at least one hour every day. Get up a little earlier in the morning and read for thirty to sixty minutes in a book or magazine that contains information that can help you to be more effective and productive at what you do. Second,”

Brian Tracy


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