“The Keys to Courage and Confidence”

Brian Tracy

“feel their self-worth is pretty high, so that they can achieve; so that they can take on the world—so”

Brian Tracy

“Think continually about what you want, not about the things you fear.”

Brian Tracy

“All change is from the inner to the outer. All change begins in the self-concept. You must become the person you want to be on the inside before you see the appearance of this person on the outside.”

Brian Tracy

“Stop for a few seconds and create a clear mental picture of yourself as completely relaxed, calm, positive, smiling, and in complete control of the interview. Then inhale deeply, filling up your lungs and putting pressure on your diaphragm. Hold this breath for a count of seven and exhale for a count of seven. While you are breathing deeply, continue to hold a picture of yourself as the very best salesperson you could possibly be.”

Brian Tracy

“Always choose the future over the past. What do we do now?”

Brian Tracy

“You can make excuses or you can make progress. You choose.”

Brian Tracy

“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

Brian Tracy

“This is the process of “systematic desensitization.” By confronting your fear, and by repeatedly doing the thing you fear, the fear eventually disappears.”

Brian Tracy

“The law of Forced Efficiency says that "There is never enough time to do everything, but there is always enough time to do the most important thing.”

Brian Tracy

“Refuse to complain about your problems. Keep them to yourself. As speaker-humorist Ed Foreman says, "You should never share your problems with others because 80 percent of people don't care about them anyway, and the other 20 percent are kind of glad that you've got them in the first place.”

Brian Tracy

“The starting point of great success in your life begins, in the simplest terms, when you discipline yourself to think and talk about only the things you want and refuse to think and talk about anything you don't want.”

Brian Tracy

“The potential consequences of any task or activity are the key determinants of how important a task really is to you and to your company.”

Brian Tracy

“Rule: It is the quality of time at work that counts and the quantity of time at home that matters.”

Brian Tracy

“Courage is not absence of fear; it is control of fear, mastery of fear.”

Brian Tracy


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