“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

Brian Tracy

“The ability to concentrate singlemindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status, and happiness in life. This key insight is the heart and soul of this book.

Brian Tracy

“The only real limitation on your abilities is the level of your desires. If you  want it badly enough, there are no limits on what you can achieve.  ”

Brian Tracy

“If there is no solution, there is no problem.”

Brian Tracy

“The more you seek security, the less of it you have. But the more you seek  opportunity, the more likely it is that you will achieve the security that you  desire.”

Brian Tracy

“Refuse to complain about your problems. Keep them to yourself. As speaker-humorist Ed Foreman says, "You should never share your problems with others because 80 percent of people don't care about them anyway, and the other 20 percent are kind of glad that you've got them in the first place.”

Brian Tracy

“Based on your current results, what changes are you going to have to make to ensure that your products and services of tomorrow are exactly what the customers will be wanting at that time?”

Brian Tracy

“The seventh key is that you must have a major definite purpose for your life. You must have one goal that, if you accomplish it, can do more to help you improve your life than any other single goal.”

Brian Tracy

“The world is full of people who are waiting for someone to come along and motivate them to be the kind of people they wish they could be. The problem is that no one is coming to the rescue. These”

Brian Tracy

“Develop an attitude of gratitude, and give thanks of everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation.”

Brian Tracy

“By concentrating single-mindedly on your most important task, you can reduce the time required to complete it by 50 percent or more. It has been estimated that the tendency to start and stop a task—to pick it up, put it down, and come back to it—can increase the time necessary to complete the task by as much as 500 percent. Each time you return to the task, you have to familiarize yourself with where you were when you stopped and what you still have to do. You have to overcome inertia and get yourself going again. You have to develop momentum and get into a productive work rhythm. But when you prepare thoroughly and then begin, refusing to stop or turn aside until the job is done, you develop energy, enthusiasm, and motivation. You get better and better and more productive. You work faster and more effectively.”

Brian Tracy

“Josh Billings wrote, “It’s not what a man knows that hurts him; it’s what he knows that isn’t true.”

Brian Tracy

“The more you discipline yourself to use your time well, the happier you will feel and the better will be the quality of your life in every area.”

Brian Tracy

“Discipline is what you must have to resist the lure of excuses”

Brian Tracy

“An average person with average talent, ambition and education can outstrip the most brilliant genius in our society, if that person has clear, focused goals.”

Brian Tracy


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