“Your most valuable asset can be your willingness to persist longer than anyone else.”

Brian Tracy

“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”

Brian Tracy

“Say no to anything that is not a high-value use of your time and your life.”

Brian Tracy

“The first rule of frog eating is this: If you have to eat two frogs, eat the ugliest one first.”

Brian Tracy

“Nobody works better under pressure. They just work faster.”

Brian Tracy

“Think continually about what you want, not about the things you fear.”

Brian Tracy

“The second rule of frog eating is this: If you have to eat a live frog at all, it doesn't pay to sit and look at it for very long.”

Brian Tracy

“You are not what you think you are, but what you think, you are.”

Brian Tracy

“Your life only gets better when you get better.” 

Brian Tracy

“Every minute you spend in planning saves 10 minutes in execution; this gives  you a 1,000 percent Return on Energy!”

Brian Tracy

“One of the very worst uses of time is to do something very well that need not to be done at all.”

Brian Tracy

“Whatever you believe with feeling becomes your reality.”

Brian Tracy

“Develop an attitude of gratitude, and give thanks for everything that happens to  you, knowing that every step forward is a step toward achieving something  bigger and better than your current situation.”

Brian Tracy

“If you don't set goals for yourself, you are doomed to achieve the goals of someone else.”

Brian Tracy

“There are, basically, three kinds of people: the unsuccessful, the temporarily successful, and those who become and remain successful. The difference is character.”

Brian Tracy


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