“A goal, however, is something distinctly different from a wish. It is clear, written, and specific. It can be quickly and easily described to another person. You can measure it, and you know when you have achieved it or not.”

Brian Tracy

“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”

Brian Tracy

“The biggest mistake we could ever make in our lives is to think we work for anybody but ourselves.”

Brian Tracy

“As Michael Kami, the strategy expert, wrote, “Those who do not plan for the future cannot have one.” Personal”

Brian Tracy

“In 80 percent or more of cases, people have three goals in common: first, a financial and career goal; second, a family or personal relationship goal; and third, a health or a fitness goal. And this is as it should be. These are the three most important areas of life. If you give yourself a grade on a scale of one to ten in each of these three areas, you can immediately identify where you are doing well in life and where you need some improvement.”

Brian Tracy

“The first requisite for success is the ability to apply your physical and mental energies to one problem incessantly without growing weary.”

Brian Tracy

“There is more to life than just increasing its speed.”

Brian Tracy

“The most important success principle of all was stated by Elbert Hubbard, one of the most prolific writers in American history, at the beginning of the twentieth century. He said, ‘Self-discipline is the ability to do what you should do, when you should do it, whether you feel like it or not.”

Brian Tracy

“If you wish to achieve worthwhile things in your personal and career life, you must become a worthwhile person in your own self-development.”

Brian Tracy

“Whenever you face crunch time in your life or business, mentally call a time-out in the game and focus on getting all the information you can about the situation before you make a decision or overreact.”

Brian Tracy

“You are what you think you are. Your self-concept determines your performance.”

Brian Tracy

“Love only grows by sharing. You can only have more for yourself by giving it away to others.”

Brian Tracy

“Ideas are a mode of transportation, a vehicle that you can use to take yourself from wherever you are to wherever you want to go.”

Brian Tracy

“The ability to concentrate singlemindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status, and happiness in life.”

Brian Tracy

“You cannot control what happens to you, but you can control your attitude  toward what happens to you, and in that, you will be mastering change rather  than allowing it to master you.”

Brian Tracy


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