“The biggest enemies we have to overcome on the road to success are not lack of ability and lack of opportunity but fears of failure and rejection and the doubts that they trigger.”

― Brian Tracy

“This is the process of “systematic desensitization.” By confronting your fear, and by repeatedly doing the thing you fear, the fear eventually disappears.”

― Brian Tracy

“Life is like a combination lock; your job is to find the numbers, in the right orders, so you can have anything you want.”

― Brian Tracy

“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

― Brian Tracy

“Do not wait; the time will never be "just right." Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.

― Brian Tracy

“Develop an attitude of gratitude, and give thanks of everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation.”

― Brian Tracy

“the ability to make yourself do what you should do, when you should do it, whether you feel like it or not.”

― Brian Tracy

“Only people can be made to increase in value. Computers and other equipment depreciate and eventually become obsolete.”

― Brian Tracy

“Concentrate all your thoughts on the task at hand. The sun’s rays do not burn until brought to a focus.” 

― Brian Tracy

“Regla: el pensamiento a largo plazo mejora las decisiones de corto plazo.”

― Brian Tracy

“Refuse to complain about your problems. Keep them to yourself. As speaker-humorist Ed Foreman says, "You should never share your problems with others because 80 percent of people don't care about them anyway, and the other 20 percent are kind of glad that you've got them in the first place.”

― Brian Tracy

“The potential consequences of any task or activity are the key determinants of how important a task really is to you and to your company.”

― Brian Tracy

“If you have to eat two frogs, eat the ugliest one first." This is another way of saying that if you have two important tasks before you, start with the biggest, hardest, and most important task first.”

― Brian Tracy

“How shall we live in order to be happy?” Your ability to ask and answer that question correctly for yourself—and then to follow where your answer leads you—will largely determine whether you achieve your own happiness, and how soon.”

― Brian Tracy

“There's only one direction you can coast.”

― Brian Tracy


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