“...you cannot eat every tadpole and frog in the pond, but you can eat the biggest and ugliest one, and that will be enough, at least for the time being. ”

Brian Tracy

“Imagine no limitations; decide what's right and desirable before you decide  what's possible.”

Brian Tracy

“In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first.”

Brian Tracy

“The starting point of great success in your life begins, in the simplest terms, when you discipline yourself to think and talk about only the things you want and refuse to think and talk about anything you don't want.”

Brian Tracy

“Every hour, stop and ask: Am I really present in this moment? If not, what are my thoughts focused on? Doing this often will help you return to the present moment.”

Brian Tracy

“The greatest problem of human life is fear. It is fear that robs us of happiness. It is fear that causes us to settle for far less than we are capable of. It is fear that is the root cause of negative emotions, unhappiness and problems in human relationships.”

Brian Tracy

“The second rule of frog eating is this: If you have to eat a live frog at all, it doesn't pay to sit and look at it for very long.”

Brian Tracy

“The ability to concentrate singlemindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status, and happiness in life. This key insight is the heart and soul of this book.

Brian Tracy

“Your subject should always answer the question “What is the problem to be solved?” or “What is the job to be done?” A”

Brian Tracy

“An average person with average talent, ambition and education can outstrip the most brilliant genius in our society, if that person has clear, focused goals.”

Brian Tracy

“The act of taking the first step is what separates the winners from the losers.”

Brian Tracy

“The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you seem to be naturally motivated to continue.”

Brian Tracy

“The PREP Formula Once you have your points, you can use the “PREP” formula for each point in your presentation. P: Point of View State your opinion, idea, or fact at the beginning. R: Reasons State your reasons for holding this point of view. E: Example Reinforce your point of view with an example. P: Point of View Restate your first “P” to emphasize your idea and to come full circle.”

Brian Tracy

“Always choose the future over the past. What do we do now?”

Brian Tracy

“To be truly happy and fulfilled, you must be working toward accomplishing something that is bigger than yourself, and that makes a difference in the life or work of others.”

Brian Tracy


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