“I had the happy privilege of analyzing both Mr. Edison and Mr. Ford, year by year, over a long period of years, and therefore, the opportunity to study them at close range, so I speak from actual knowledge when I say that I found no quality save persistence, in either of them, that even remotely suggested the major source of their stupendous achievements.”

“Love is essential for happiness, but the person who loves so deeply that his or her happiness is placed entirely in the hands of another, resembles the little lamb who crept into the den of the nice, gentle little wolf and begged to be permitted to lie down and go to sleep, or the canary”

“A man’s best recommendation is that which he gives himself . . . by rendering superior service in the right mental attitude.”

“First. Fix in your mind the exact amount of money you desire. It is not sufficient merely to say “I want plenty of money.” Be definite as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter). Second. Determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.) Third. Establish a definite date when you intend to possess the money you desire. Fourth. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action. Fifth. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it. Sixth. Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. As you read— see and feel and believe yourself already in possession of the money.”

“Psychologists have correctly said that “when one is truly ready for a thing, it puts in its appearance.”

“Remember, too, that all who succeed in life get off to a bad start, and pass through many heartbreaking struggles before they “arrive.” The turning point in the lives of those who succeed, usually comes at the moment of some crisis, through which they are introduced to their “other selves.”

“It should be recognised as a crime (in reality it is a crime of the worst nature) for any parent to build inferiority complexes in the mind of a child through unnecessary criticism. Employers who understand human nature get the best there is out of people not by criticism but by constructive suggestion. Parents may accomplish the same results with their children. Criticism will plant fear or resentment in the human heart but it will not build love or affection.”

“The object of your definite chief aim should become your "hobby." You should ride this "hobby" continuously; you should sleep with it, eat with it, play with it, work with it, live with it and THINK with it.”

“Every man is what he is because of the dominating thoughts which he permits to occupy his mind.”

“There comes with every experience of temporary defeat, and every failure and every form of adversity, the seed of an equivalent benefit”

“Blessed is the man who has come to know that our muted thoughts are our sweetest thoughts. “Blessed is the man who, from the blackest depths, can see the luminous figure of LOVE, and seeing, sing; and singing, say: "Sweeter far than uttered lays are the thoughts I have of you.”

“He should have told us, too, that our brains become magnetised with the dominating thoughts we hold in our minds. By means with which no one is familiar, these ‘magnets’ attract to us the forces, the people, the circumstances of life which harmonise with the nature of our dominating thoughts.”

“Failure comes to those who indifferently allow themselves to become failure conscious.”

“Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire, can be translated into riches.”

“Let us consider the power of FAITH, as it is now being demonstrated, by a man who is well known to all of civilization, Mahatma Gandhi, of India. In this man the world has one of the most astounding examples known to civilization, of the possibilities of FAITH. Gandhi wields more potential power than any man living at this time, and this, despite the fact that he has none of the orthodox tools of power, such as money, battle ships, soldiers, and materials of warfare. Gandhi has no money, he has no home, he does not own a suit of clothes, but HE DOES HAVE POWER. How does he come by that power? HE CREATED IT OUT OF HIS UNDERSTANDING OF THE PRINCIPLE OF FAITH, AND THROUGH HIS ABILITY TO TRANSPLANT THAT FAITH INTO THE MINDS OF TWO HUNDRED MILLION PEOPLE. Gandhi has accomplished, through the influence of FAITH, that which the strongest military power on earth could not, and never will accomplish through soldiers and military equipment. He has accomplished the astounding feat of INFLUENCING two hundred million minds to COALESCE AND MOVE IN UNISON, AS A SINGLE MIND. What other force on earth, except FAITH could do as much? There will come a day when employees as well as employers will discover the possibilities of FAITH. That day is dawning. The whole world has had ample opportunity, during the recent business depression, to witness what the LACK OF FAITH will do to business.”