“It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive. In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public. People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.

Napoleon Hill

“Every failure carries with it the seed of an equivalent or greater reward’

Napoleon Hill

“everything you touch will begin to transmute itself into an asset for your benefit.”

Napoleon Hill

“this power makes no attempt to discriminate between destructive thoughts and constructive thoughts, that it will urge us to translate into physical reality thoughts of poverty, just as quickly as it will influence us to act upon thoughts of riches.”

Napoleon Hill

“Every person who wins in any undertaking must be willing to burn his ships and cut all sources of retreat. Only by so doing can one be sure of maintaining that state of mind known as a burning desire to win, essential to success.”

Napoleon Hill

“in long run sword is defeated by mind”

Napoleon Hill

“If you believe yourself unfortunate because you have loved and lost, perish the thought. One who has loved truly, can never lose entirely.”

Napoleon Hill

“Do your job precisely as if you were your own boss, and sooner or later you will be.”

Napoleon Hill

“No one can make you jealous, angry, vengeful, or greedy; unless you let him.”

Napoleon Hill

“decisions is the seedling of fear! Remember this, as you read. Indecision crystalizes into doubt, the two blend and become fear! The “blending” process often is slow. This is one reason why these three enemies are so dangerous. They germinate and grow without their presence being observed.”

Napoleon Hill

“Definiteness of purpose is the starting point of all achievement, and its lack is the stumbling block for ninety-eight out of every hundred people simply because they never really define their goals and start toward them.

Napoleon Hill

“The mind has a definite way of clothing one's thoughts in appropriate physical equivalents. Think in terms of poverty and you will live in poverty. Think in terms of opulence and you will attract opulence. Through the eternal law of harmonious attraction, one's thoughts always clothe themselves in material things appropriate unto their nature.”

Napoleon Hill

“If you must be careless with your possessions, let it be in connection with material things. Your mind is your spiritual estate! Protect and use it with the care to which Divine Royalty is entitled. You were given a WILL-POWER for this purpose.”

Napoleon Hill

“Millions of people believe themselves ‘doomed’ to poverty and failure, because of some strange force over which they believe they have no control. They are the creators of their own ‘misfortunes’ because of this negative belief, which is picked up by the subconscious mind and translated into its physical equivalent.”

Napoleon Hill

“when a man really desires a thing so deeply that he is willing to stake his entire future on a single turn of the wheel in order to get it, he is sure to win.” 

Napoleon Hill


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