“This power is made up of the principles described in this book. In the story of the Declaration of Independence it will not be difficult to detect at least six of these principles: DESIRE, DECISION, FAITH, PERSISTENCE, THE MASTER MIND and ORGANISED PLANNING.

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“TRULY, "thoughts are things," and powerful things at that, when they are mixed with definiteness of purpose, persistence, and a BURNING DESIRE for their translation into riches, or other material objects.

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“It is always better to imitate a successful man than to envy him.” 

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“Broadway will give any beggar a cup of coffee and a sandwich, but it demands persistence of those who go after the big stakes.”

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“When you offer a negative thought of action, you open the negative memory-bank and you may lose all your power to persuade.”

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“The turning point in the lives of those who succeed, usually comes at the moment of some crisis, through which they are introduced to their "other selves.”

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“Success comes through the application of power, and power is attained through the cooperative efforts of other people. A negative personality will not induce cooperation.”

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“This “missing link” in all systems of education may be found in the failure of educational institutions to teach their students how to organize and use knowledge after they acquire it.”

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“He loaded his soldiers into boats, sailed to the enemy’s country, unloaded soldiers and equipment, then gave the order to burn the ships that had carried them. Addressing his men before the first battle, he said, “You see the boats going up in smoke. That means that we cannot leave these shores alive unless we win! We now have no choice—we win, or we perish! They won.

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“One of the strange things about human beings is that they value only that which has a price.”

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“Poverty needs no plan. It needs no one to aid it, because it is bold and ruthless. Riches are shy and timid. They have to be “attracted.”

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“Six Ways to Turn Desires into Gold.   The method by which desire for riches can be transmuted into its financial equivalent, consists of six definite, practical steps, viz:      First: fix in your mind the exact amount of money you desire. It is not sufficient merely to say “I want plenty of money.” Be definite as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter.)      Second: determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.”)      Third: establish a definite date when you intend to possess the money you desire.      Fourth: create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action.      Fifth: write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.      Sixth: read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. As you read—see and feel and believe yourself already in possession of the money.”

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“Knowledge is only potential power. It becomes power only when, and if, it is organised into definite plans of action and directed to a definite end.”

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“Your big opportunity may be right where you are.”

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“This is a capitalistic country, it was developed through the use of capital, and we who claim the right to partake of the blessings of freedom and opportunity, we who seek to accumulate riches here, may as well know that neither riches nor opportunity would be available to us if organized capital had not provided these benefits. For more than twenty years it has been a somewhat popular and growing pastime for radicals, self-seeking politicians, racketeers, crooked labor leaders, and on occasion religious leaders, to take pot-shots at “Wall Street, the money changers, and big business.” The practice became so general that we witnessed during the business depression, the unbelievable sight of high government officials lining up with the cheap politicians, and labor leaders, with the openly avowed purpose of throttling the system which has made Industrial America the richest country on earth. The line-up was so general and so well organized that it prolonged the worst depression America has ever known. It cost millions of men their jobs, because those jobs were inseparably a part of the industrial and capitalistic system which form the very backbone of the nation.

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