“Assim, antes de podermos acumular riquezas em grande abundância, nós devemos magnetizar as nossas mentes com o intenso DESEJO de riqueza, que devemos nos tornar conscientes do dinheiro até que o DESEJO de dinheiro nos leve a criar planos definidos para adquiri-lo.”

“Knowledge has no value except that which can be gained from its application toward some worthy end.”

“When people first come into contact with crime, they abhor it. If they remain in contact with crime for a time, they become accustomed to it, and endure it. If they remain in contact with it long enough, they finally embrace it, and become influenced by it.”

“If you are one of those who believe that hard work and honesty, alone, will bring riches, perish the thought! It is not true! Riches, when they come in huge quantities, are never the result of hard work! Riches come, if they come at all, in response to definite demands, based upon the application of definite principles, and not by chance or luck.”

“An efficient leader may, through his knowledge of his job and the magnetism of his personality, greatly increase the efficiency of others, and induce them to render more service and better service than they could render without his aid.”

“Every person who wins in any undertaking must be willing to burn his ships and cut all sources of retreat. Only by so doing can one be sure of maintaining that state of mind known as a burning desire to win, essential to success.”

“DREAMS ARE THE SEEDLINGS OF REALITY.”

“Be persistent no matter how slowly you may, at first, have to move. With persistence will come success.”

“All success begins with definiteness of purpose.”

“Candler—mixed with the secret formula was. . . IMAGINATION!”

“A long while ago, a great warrior had to make a decision which ensured his success on the battlefield. He was about to send his armies against a powerful foe, whose men outnumbered his own. He loaded his soldiers into boats, sailed to the enemy’s country, unloaded soldiers and equipment, then gave the order to burn the ships that had carried them. Addressing his men before the first battle, he said, ‘You see the boats going up in smoke. That means that we cannot leave these shores alive unless we win! We now have no choice - we win or we perish!’They won. Every person who wins in any undertaking must be willing to burn his ships and cut all sources of retreat. Only by so doing can one be sure of maintaining that state of mind known as a burning desire to win, essential to success.”

“Let us consider the power of FAITH, as it is now being demonstrated, by a man who is well known to all of civilization, Mahatma Gandhi, of India. In this man the world has one of the most astounding examples known to civilization, of the possibilities of FAITH. Gandhi wields more potential power than any man living at this time, and this, despite the fact that he has none of the orthodox tools of power, such as money, battle ships, soldiers, and materials of warfare. Gandhi has no money, he has no home, he does not own a suit of clothes, but HE DOES HAVE POWER. How does he come by that power? HE CREATED IT OUT OF HIS UNDERSTANDING OF THE PRINCIPLE OF FAITH, AND THROUGH HIS ABILITY TO TRANSPLANT THAT FAITH INTO THE MINDS OF TWO HUNDRED MILLION PEOPLE. Gandhi has accomplished, through the influence of FAITH, that which the strongest military power on earth could not, and never will accomplish through soldiers and military equipment. He has accomplished the astounding feat of INFLUENCING two hundred million minds to COALESCE AND MOVE IN UNISON, AS A SINGLE MIND. What other force on earth, except FAITH could do as much? There will come a day when employees as well as employers will discover the possibilities of FAITH. That day is dawning. The whole world has had ample opportunity, during the recent business depression, to witness what the LACK OF FAITH will do to business.” 

“DEFINITENESS OF PURPOSE, the knowledge of what one wants, and a burning DESIRE to possess it.”

“He had nothing to start with, except the capacity to know what he wanted, and the determination to stand by that desire until he realized it.”

“One of Henry Ford’s most outstanding qualities is his habit of reaching decisions quickly and definitely, and changing them slowly.”