“Never talk about the content. Talk about the outcome.”

Brian Tracy

“No matter what the level of your ability, you have more potential than you can ever develop in a lifetime. JAMES T. McCAY”

Brian Tracy

“Act with purpose, courage, confidence, competence and intelligence until these qualities 'lock in' to your subconscious mind.”

Brian Tracy

“Develop an attitude of gratitude, and give thanks for everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation.”

Brian Tracy

“your ability to select your most important task at each moment, and then to get started on that task and to get it done both quickly and well, will probably have more of an impact on your success than any other quality or skill you can develop.”

Brian Tracy

“Goals are the fuel in the furnace of achievement.”

Brian Tracy

“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”

Brian Tracy

“Courage is the ladder on which all the other virtues mount.” —CLARE BOOTHE LUCE When things go wrong, when you experience sudden reversals and disappointments, your natural tendency will be to respond with negativity, fear, and anger. Whenever you feel hurt or threatened by loss or criticism, you react to protect yourself with the fight-or-flight response. As a leader, your first job is to take firm control over your mind and emotions, and then to take control over the situation, in that order. Leaders focus on the future, not the past. They focus on what can be done now to resolve the problem or improve the situation. They focus on what is under their control, their next decisions and actions. You must do the same.”

Brian Tracy

“The great thing in this world is not so much where we stand, as in what direction we are moving.”

Brian Tracy

“Courage is not absence of fear; it is control of fear, mastery of fear.”

Brian Tracy

“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

Brian Tracy

“Do not wait; the time will never be “just right.” Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.

Brian Tracy

“When you set more goals, try more things, engage in more activities, and explore more opportunities, your probabilities of success increase dramatically.”

Brian Tracy

“Your future largely depends on what you learn and practice from this moment onward.”

Brian Tracy

“The most important success principle of all was stated by Elbert Hubbard, one of the most prolific writers in American history, at the beginning of the twentieth century. He said, ‘Self-discipline is the ability to do what you should do, when you should do it, whether you feel like it or not.”

Brian Tracy


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