“This poster in a Nordstrom’s department store once caught my attention: “The only difference between stores is the way they treat their customers.” That’s a bold statement. Most stores would advertise the quality of their merchandise or their wide selection as what sets them apart from the rest. The difference between Nordstrom’s and other stores, according to an employee of the competition, is that other stores are organization-oriented; Nordstrom’s is people-oriented. Their employees are trained to respond quickly and kindly to customer complaints. As a result, according to writer Nancy Austin, “Nordstrom’s doesn’t have customers; it has fans.” A study by TARP, Technical Assistance” 

John C. Maxwell

“Leadership is a moving target, and it always will be. If you desire to become a better leader, get comfortable with change. And if you want to lead up, learn to think like a leader. Think people, think progress, and think intangibles.”

John C. Maxwell

“Irresponsible leaders have a “me first” attitude and use their position for personal benefit.”

John C. Maxwell

“we often place too much emphasis on making decisions and too little on managing the decisions we've already made.”

John C. Maxwell

“If you don’t realize that you have genuine value and that you are worth investing in, then you will never put in the time and effort needed to grow to your potential.”

John C. Maxwell

“move up to another level in your career and personal life

John C. Maxwell

“Care without candor creates dysfunctional relationships. Candor without care creates distant relationships.”

John C. Maxwell

“Until thought is linked with purpose there is no intelligent accomplishment.”

John C. Maxwell

“The beauty of trust is that it erases worry and frees you to get on with other matters. Trust means confidence.”

John C. Maxwell

“knowledge alone is not power. Knowledge has value only in the hands of someone who has the ability to think well. People must learn how to think well to achieve their dreams and to reach their potential.”

John C. Maxwell

“Las personas no quieren ser manejadas. Quieren ser dirigidas. ¿Alguien ha oído de un administrador mundial? De un líder mundial, sí. De un líder educativo, sí. De un líder político, religioso, explorador, comunitario, laboral, empresarial. Sí, ellos dirigen, no administran. La zanahoria siempre logra más que el látigo. Pregúntele a su caballo. Usted puede dirigir su caballo hacia donde hay agua, pero no puede obligarlo a beberla. Si usted quiere manejar a alguien, manéjese a usted mismo. Haga eso bien y estará listo para dejar de manejar y comenzar a dirigir.”

John C. Maxwell

“Real leadership is being the person others will gladly and confidently follow.”

John C. Maxwell

“Understanding changes minds. Action changes lives.”

John C. Maxwell

“People don't care how much you know until they know how much you care.”

John C. Maxwell

“UCLA psychology professor emeritus Albert Mehrabian discovered that face-to-face communication can be broken down into three components: words, tone of voice, and body language.”

John C. Maxwell


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