“Many people view leadership the same way they view success, hoping to go as far as they can, to climb the ladder, to achieve the highest position possible for their talent. But contrary to conventional thinking, I believe the bottom line in leadership isn't how far we advance ourselves but how far we advance others. That is achieved by serving others and adding value to their lives.”

John C. Maxwell

“An unintentional life accepts everything and does nothing. An intentional life embraces only the things that will add to the mission of significance.”

John C. Maxwell

“The whole idea of motivation is a trap. Forget motivation. Just do it.”

John C. Maxwell

“Believe in the value of others. Carlisle said, “A great man shows his greatness by the way he treats the little man.” The value you place on people determines whether you are a motivator or a manipulator of men.”

John C. Maxwell

“If you are interested in success, it’s easy to set your standards in terms of other people’s accomplishments and then let other people measure you by those standards. But the standards you set for yourself are always more important. They should be higher than the standards anyone else would set for you, because in the end you have to live with yourself, and judge yourself, and feel good about yourself. And the best way to do that is to live up to your highest potential. So set your standards high and keep them high, even if you think no one else is looking. Somebody out there will always notice, even if it’s just you.”

John C. Maxwell

“Elbert Hubbard said that the greatest mistake a person can make is to be afraid of making one.

John C. Maxwell

“Recently I had breakfast with Dan Cathy, the president of Chick-fil-A, a fast food chain headquartered in the Atlanta area. I told him that I was working on this book and I asked him if he made thinking time a high priority. Not only did he say yes, but he told me about what he calls his “thinking schedule.” It helps him to fight the hectic pace of life that discourages intentional thinking. Dan says he sets aside time just to think for half a day every two weeks, for one whole day every month, and for two or three full days every year. Dan explains, “This helps me ‘keep the main thing, the main thing,’ since I am so easily distracted.” You may want to do something similar, or you can develop a schedule and method of your own. No matter what you choose to do, go to your thinking place, take paper and pen, and make sure you capture your ideas in writing.”

John C. Maxwell

“God prepares leaders in a crockpot, not a microwave. More important than the awaited goal is the work God does in us while we wait. Waiting deepens and matures us, levels our perspective, and broadens our understanding. Tests of time determine whether we can endure seasons of seemingly unfruitful preparation, and indicate whether we can recognize and seize the opportunities that come our way.”

John C. Maxwell

“Starting a business is like jumping out of an airplane without a parachute. In mid air, the entrepreneur begins building a parachute and hopes it opens before hitting the ground.”

John C. Maxwell

“One of my favorite stories is about a newly hired traveling salesman who sent his first sales report to the home office. It stunned the brass in the sales department because it was obvious that the new salesman was ignorant! This is what he wrote: “I seen this outfit which they ain’t never bot a dim’s worth of nothin from us and I sole them some goods. I’m now goin to Chicawgo.” Before the man could be given the heave-ho by the sales manager, along came this letter from Chicago: “I cum hear and sole them haff a millyon.” Fearful if he did, and afraid if he didn’t fire the ignorant salesman, the sales manager dumped the problem in the lap of the president. The following morning, the ivory-towered sales department members were amazed to see posted on the bulletin board above the two letters written by the ignorant salesman this memo from the president: “We ben spendin two much time trying to spel instead of trying to sel. Let’s watch those sails. I want everybody should read these letters from Gooch who is on the rode doin a grate job for us and you should go out and do like he done.”

John C. Maxwell

“Ninety percent of all those who fail are not actually defeated. They simply quit.”

John C. Maxwell

“One of the most important things you can do as a leader is make sure you and your organization are delivering what you promised. The question I ask to make an assessment of this is “Did we exceed expectations?” This ensures my future success and that of my organization. The future is dim professionally for anyone who doesn’t exceed the expectations of customers or clients.”

John C. Maxwell

“You cannot kindle afire in any other heart until it is burning within your -ELEANOR DOAN”

John C. Maxwell

“Your attitude colors every aspect of your life. It is like the mind's paintbrush.”

John C. Maxwell

“A leader is great, not because of his or her power, but because of his or her ability to empower others.”

John C. Maxwell


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