“First. Fix in your mind the exact amount of money you desire. It is not sufficient merely to say “I want plenty of money.” Be definite as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter). Second. Determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.) Third. Establish a definite date when you intend to possess the money you desire. Fourth. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action. Fifth. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it. Sixth. Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. As you read— see and feel and believe yourself already in possession of the money.”

Napoleon Hill

“Tell the world what you intend to do, but first show it.”

Napoleon Hill

“One of Henry Ford’s most outstanding qualities is his habit of reaching decisions quickly and defi­nitely, and changing them slowly. This quality is so pronounced in Mr. Ford, that it has given him the reputation of being obstinate.”

Napoleon Hill

“One of the main weaknesses of mankind is the average man's familiarity with the word "impossible." He knows all the rules which will NOT work. He knows all the things which CANNOT be done.” 

Napoleon Hill

“SERVICE, Sacrifice and Self-Control are three words which must be well understood by the person who succeeds in doing something that is of help to the world.”

Napoleon Hill

“More than five hundred of the most successful men this country has ever known told the author their greatest success came just one step beyond the point at which defeat had overtaken them. Failure is a trickster with a keen sense of irony and cunning. It takes great delight in tripping one when success is almost within reach.”

Napoleon Hill

“One of the most common causes of failure is the habit of quitting when overtaken by temporary defeat.”

Napoleon Hill

“The starting point of all achievement is DESIRE. Keep this constantly in mind. Weak desire brings weak results, just as a small fire makes a small amount of heat.”

Napoleon Hill

“Every adversity, every failure, every heartbreak, carries with it the seed of an equal or greater benefit.”

Napoleon Hill

“Those who succeed in an outstanding way seldom do so before the age of 40. More often, they do not strike their real pace until they are well beyond the age of 50.”

Napoleon Hill

“Remember, too, that all who succeed in life get off to a bad start, and pass through many heart­breaking struggles before they “arrive.”

Napoleon Hill

“Be persistent no matter how slowly you may, at first, have to move. With persistence will come success.”

Napoleon Hill

“He recalled, too, his mistake in having stopped only three feet from gold, "but," he said, "that experience was a blessing in disguise. It taught me to keep on keeping on, no matter how hard the going may be, a lesson I needed to learn before I could succeed in anything.”

Napoleon Hill

“the spell of fear in the minds of the people gradually fade away and become faith.”

Napoleon Hill

“Plain, unemotional words do not influence the subconscious mind. You will get no appreciable results until you learn to reach your subconscious mind with thoughts, or spoken words which have been well emotionalized with BELIEF.”

Napoleon Hill


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