“Candler—mixed with the secret formula was. . . IMAGINATION!”

Napoleon Hill

“Riches, when they come in huge quantities, are never the result of hard work! Riches come, if they come at all, in response to definite demands, based upon the application of definite principles, and not by chance or luck.” 

Napoleon Hill

“Opinions” are the cheapest commodities on earth.”

Napoleon Hill

“Six Ways to Turn Desires into Gold.   The method by which desire for riches can be transmuted into its financial equivalent, consists of six definite, practical steps, viz:      First: fix in your mind the exact amount of money you desire. It is not sufficient merely to say “I want plenty of money.” Be definite as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter.)      Second: determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.”)      Third: establish a definite date when you intend to possess the money you desire.      Fourth: create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action.      Fifth: write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.      Sixth: read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. As you read—see and feel and believe yourself already in possession of the money.”

Napoleon Hill

“any impulse of thought which is repeatedly passed on to the subconscious mind is, finally, accepted and acted upon by the subconscious mind,”

Napoleon Hill

“Plain, unemotional words do not influence the subconscious mind. You will get no appreciable results until you learn to reach your subconscious mind with thoughts, or spoken words which have been well emotionalized with BELIEF.”

Napoleon Hill

“Enthusiasm is a state of mind that inspires and arouses one to put ACTION into the task at hand. It is the most contagious of all emotions and transmits the impetus toward agreement and action to all within reach of your words.”

Napoleon Hill

“Disappointment over love affairs, generally has the effect of driving men to drink, and women to ruin; and this, because most people never learn the art of transmuting their strongest emotions into dreams of a constructive nature.” 

Napoleon Hill

It may interest you to know that Marconi’s “friends” had him taken into custody, and examined in a psychopathic hospital, when he announced he had discovered a principle through which he could send messages through the air, without the aid of wires, or other direct physical means of communication. The dreamers of today fare better. The world has become accustomed to new discoveries. Nay, it has shown a willingness to reward the dreamer who gives the world a new idea.

Napoleon Hill

“When you offer a negative thought of action, you open the negative memory-bank and you may lose all your power to persuade.”

Napoleon Hill

“Remember,too,that all who succeed in life get off to a bad start,and pass through many heartbreaking struggles before they "arrive". The turning point in the lives of those who succeed usually comes at some moment of crisis,through which they are introduced to their "other selves"

Napoleon Hill

“affliction was not a liability, but an asset of great value.”

Napoleon Hill

“Desire The Starting Point of All Achievement: the First Step Toward Riches”

Napoleon Hill

“there is nothing, right or wrong, which belief, plus burning desire, cannot make real. These qualities are free to everyone

Napoleon Hill

“It should be recognised as a crime (in reality it is a crime of the worst nature) for any parent to build inferiority complexes in the mind of a child through unnecessary criticism. Employers who understand human nature get the best there is out of people not by criticism but by constructive suggestion. Parents may accomplish the same results with their children. Criticism will plant fear or resentment in the human heart but it will not build love or affection.”

Napoleon Hill


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