“It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive. In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public. People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.

― Napoleon Hill

“There are four simple steps which lead to the habit of persistence. They call for no great amount of intelligence, no particular amount of education, and but little time or effort. The necessary steps are:—       1.   A definite purpose backed by burning desire for its fulfillment.       2.   A definite plan, expressed in continuous action.       3.   A mind closed tightly against all negative and discouraging influences, including negative suggestions of relatives, friends and acquaintances.       4.   A friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose.”

― Napoleon Hill

“You were instructed, in the last of the six steps described in the chapter on Desire, to read ALOUD twice daily the WRITTEN statement of your DESIRE FOR MONEY, and to SEE AND FEEL yourself ALREADY in possession of the money! By following these instructions, you communicate the object of your DESIRE directly to your SUBCONSCIOUS mind in a spirit of absolute FAITH

― Napoleon Hill

“FAITH is the head chemist of the mind. When FAITH is blended with the vibration of thought, the subconscious mind instantly picks up the vibration, translates it into its spiritual equivalent, and trans­mits it to Infinite Intelligence, as in the case of prayer.”

― Napoleon Hill

“You are the master of your destiny. You can influence, direct and control your own environment. You can make your life what you want it to be.”

― Napoleon Hill

“Every person who wins in any undertaking must be willing to burn his ships and cut all sources of retreat.”

― Napoleon Hill

“INSUFFICIENT EDUCATION. This is a handicap that may be overcome with comparative ease. Experience has proven that the best-educated people are often those who are known as ‘self-made’ or self-educated. It takes more than a university degree to make one a person of education. Any person who is educated has learned to get whatever they want in life without violating the rights of others. Education consists not so much of knowledge, but of knowledge effectively and persistently applied. People are paid not merely for what they know, but more particularly for what they do with what they know.”

― Napoleon Hill

“When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal.” 

― Napoleon Hill

“Failure is a trickster with a keen sense of irony and cunning. It takes great delight in tripping one when success is almost within reach”

― Napoleon Hill

“It is one of the strangest anomalies of life that the absence of fear, and not formal education or brilliance of mind, is the major cause of individual success.”

― Napoleon Hill

“AUTOSUGGESTION is the agency of control through which an individual may voluntarily feed his subconscious mind on thoughts of a creative nature, or, by neglect, permit thoughts of a destructive nature to find their way into this rich garden of the mind.”

― Napoleon Hill

“far as science has been able to determine, the entire universe consists of but two elements—matter and energy

― Napoleon Hill

“Do your job precisely as if you were your own boss, and sooner or later you will be.”

― Napoleon Hill

“No man has a chance to enjoy permanent success until he begins to look in a mirror for the real cause of all his mistakes

― Napoleon Hill

“Yet before another ten years had passed, he was dictator of all Arabia, ruler of Mecca, and the head of a New World religion which was to sweep to the Danube and the Pyrenees before exhausting the impetus he gave it. That impetus was three­fold: the power of words, the efficacy of prayer and man’s kinship with God.”

― Napoleon Hill


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