“It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive. In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public. People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.

Napoleon Hill

“When you offer a negative thought of action, you open the negative memory-bank and you may lose all your power to persuade.”

Napoleon Hill

“Strength and growth come only through continuous effort and struggle.” 

Napoleon Hill

“Then a genius has been born!”

Napoleon Hill

“If Europe had been blessed with more rulers with the human heart and the traits of honesty of ex-king Edward, for the past century, that unfortunate hemisphere now seething with greed, hate, lust, political connivance, and threats of war, would have a different and a better story to tell. A story in which Love and not Hate would rule.

Napoleon Hill

“Without doubt, the most common weakness of all human beings is the habit of leaving their minds open to the negative influence of other people.”

Napoleon Hill

“Fear of competition from followers. The leader who fears that one of his followers may take his position is practically sure to realize that fear sooner or later.”

Napoleon Hill

“All success begins with definiteness of purpose.”

Napoleon Hill

“Plain, unemotional words do not influence the subconscious mind. You will get no appreciable results until you learn to reach your subconscious mind with thoughts, or spoken words which have been well emotionalized with BELIEF.”

Napoleon Hill

“DESIRE—knowing what you want.”

Napoleon Hill


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