“Goals are the fuel in the furnace of achievement. The bigger your goals and the clearer they are, the more excited you become about achieving them. The more you think about your goals, the greater becomes your inner drive and desire to accomplish them.” 

Brian Tracy

“Whenever you face crunch time in your life or business, mentally call a time-out in the game and focus on getting all the information you can about the situation before you make a decision or overreact.”

Brian Tracy

“The sad fact is that people are poor because they have not yet decided to be rich. People are overweight and unfit because they have not yet decided to be thin and fit. People are inefficient time wasters because they haven’t yet decided to be highly productive in everything they do.”

Brian Tracy

“All change is from the inner to the outer. All change begins in the self-concept. You must become the person you want to be on the inside before you see the appearance of this person on the outside.”

Brian Tracy

“It is impossible to succeed without failing.” 

Brian Tracy

“Throughout my career, I have discovered and rediscovered a simple truth.It is this: the ability to concentrate single-mindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status and happiness in life.”

Brian Tracy

“Our greatest enemies are always our own doubts and fears. But there are no limits to what you can do, be, or have except for the limits you place on yourself.”

Brian Tracy

“When in doubt, check if your actions are aligned with your purpose.”

Brian Tracy

“Success is the ability to solve problems as well. A goal or an objective unachieved, in any area, is merely a problem unsolved. This is why a systematic approach to problem solving, one that works at a higher level and more consistently, is absolutely vital for you to achieve the maximum success that is possible for you. Think”

Brian Tracy

“By concentrating single-mindedly on your most important task, you can reduce the time required to complete it by 50 percent or more. It has been estimated that the tendency to start and stop a task—to pick it up, put it down, and come back to it—can increase the time necessary to complete the task by as much as 500 percent. Each time you return to the task, you have to familiarize yourself with where you were when you stopped and what you still have to do. You have to overcome inertia and get yourself going again. You have to develop momentum and get into a productive work rhythm. But when you prepare thoroughly and then begin, refusing to stop or turn aside until the job is done, you develop energy, enthusiasm, and motivation. You get better and better and more productive. You work faster and more effectively.”

Brian Tracy

“Know What You Believe What are your values today with regard to your work and your career? Do you believe in the values of integrity, hard work, dependability, creativity, cooperation, initiative, ambition, and getting along well with people? People who live these values in their work are vastly more successful and more highly esteemed than people who do not. What are your values with regard to your family? Do you believe in the importance of unconditional love, continuous encouragement and reinforcement, patience, forgiveness, generosity, warmth, and attentiveness? People who practice these values consistently with the important people in their lives are much happier than people who do not. What are your values with regard to money and financial success? Do you believe in the importance of honesty, industry, thrift, frugality, education, excellent performance, quality, and persistence? People who practice these values are far more successful in their financial lives than those who do not, and they achieve their financial goals far faster as well. What about your health? Do you believe in the importance of self-discipline, self-mastery, and self-control with regard to diet, exercise, and rest? Do you set high standards for health and fitness and then work every day to live up to those standards? People who practice these values live longer, healthier lives than people who do not.”

Brian Tracy

“If there is one thing I know, it is this, rich people are remarkably unremarkable.”

Brian Tracy

“You are where you are and what you are because of yourself, nothing else. Nature is neutral. Nature doesn't care. If you do what other successful people do, you will enjoy the same results and rewards that they do. And if you don't, you won't.”

Brian Tracy

“The more you discipline yourself to use your time well, the happier you will feel and the better will be the quality of your life in every area.”

Brian Tracy

“You are not what you think you are, but what you think, you are.”

Brian Tracy


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