“Practice "zero-based thinking" in every part of your life. Ask yourself continually, "If I were not doing this already, knowing what I now know, would I start doing it again today?" If it is something you would not start again today, knowing what you now know, it is a prime candidate for abandonment or creative procrastination.”

Brian Tracy

“Every minute spent in planning saves ten to twelve minutes in execution.”

Brian Tracy

“Move out of Your Comfort Zone”

Brian Tracy

“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

Brian Tracy

“Your biggest opportunity probably lies under your own feet, in your current  job, industry, education, experience or interests.”

Brian Tracy

“If the first thing you do when you wake up in the morning is eat a live frog, then nothing worse can happen for the rest of the day!" Brian Tracy says that your "frog" should be the most difficult item on your things-to-do list, the one you're most likely to procrastinate on; because, if you eat that first, it'll give you energy and momentum for the rest of the day. But, if you don't...if you let him sit there on the plate and stare at you while you do a hundred unimportant things, it can drain your energy and you won't even know it.”

Brian Tracy

“human resources are the most valuable assets that the company has.”

Brian Tracy

“Think continually about what you want, not about the things you fear.”

Brian Tracy

“You can become proficient with a computer. You can become a terrific negotiator or a super salesperson. You can learn to speak in public. You can learn to write effectively and well. These are all skills you can acquire as soon as you decide to and make them a priority. Three”

Brian Tracy

Galileo once wrote, "You cannot teach a man anything; you can only help him find it within himself.”

Brian Tracy

“Get it 80 percent right and then correct it later." Run it up the flagpole and see if anyone salutes. Don't expect perfection the first time or even the first few times. Be prepared to fail over and over before you get it right. The biggest enemies we have to overcome on the road to success are not a lack of ability and a lack of opportunity but fears of failure and rejection and the doubts that they trigger. The only way to overcome your fears is to "do the thing you fear,”

Brian Tracy

“Goals are the fuel in the furnace of achievement.”

Brian Tracy

“You perform at your highest potential only when you are focusing on the most valuable use of your time. This is the key to personal and business success. It is the central issue in personal efficiency and time management. You must always be asking yourself, What is the most valuable use of my time right now? Discipline yourself to work exclusively on the one task that, at any given time, is the answer to this question. Keep yourself on track and focused on your most important responsibilities by asking yourself, over and over, What is the most valuable use of my time right now? How you can apply this law immediately: 1. Remember that you can do only one thing at a time. Stop and think before you begin. Be sure that the task you do is the highest-value use of your time. Remind yourself that anything else you do while your most important task remains undone is a relative waste of time. 2. Be clear about the most valuable work that you do for your organization. Whatever it is, resolve to concentrate on doing that specific task before anything else. Why are you on the payroll? What specific, tangible, measurable results are expected of you? And of all the different results you are capable of achieving, which are the most important to your career at this moment? Whatever the answer, this is where you must focus your energies, and nowhere else.”

Brian Tracy

“the better you think , the better decisions you make . the better decisions you make , the better actions you take . the better actions you take , the better results you get ”

Brian Tracy

“Between you and every goal that you wish to achieve, there is a series of obstacles, and the bigger the goal, the bigger the obstacles. Your decision to be, have and do something out of the ordinary entails facing difficulties and challenges that are out of the ordinary as well. Sometimes your greatest asset is simply your ability to stay with it longer than anyone else.”

Brian Tracy


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