“Excellence/Perfection is not a destination; it is a continuous journey that never ends.”

Brian Tracy

“Rule: Continuous learning is the minimum requirement for success in any field.”

Brian Tracy

“A person who really likes himself or herself has high self-esteem and therefore a positive self-concept. When you really like yourself in a particular role, you perform at your best in that role.”

Brian Tracy

“How shall we live in order to be happy?” Your ability to ask and answer that question correctly for yourself—and then to follow where your answer leads you—will largely determine whether you achieve your own happiness, and how soon.”

Brian Tracy

“It Doesn’t Matter Where You Came From. All That Matters Is Where You Are Going”

Brian Tracy

“Based on your current results, what changes are you going to have to make to ensure that your products and services of tomorrow are exactly what the customers will be wanting at that time?”

Brian Tracy

“Any thought or action that you repeat over and over will eventually become a new habit.”

Brian Tracy

“Awareness is the starting point of every quest and the outcome of every journey.”

Brian Tracy

“Whatever you believe, with conviction, becomes your reality.”

Brian Tracy

“The seventh key is that you must have a major definite purpose for your life. You must have one goal that, if you accomplish it, can do more to help you improve your life than any other single goal.”

Brian Tracy

“The great summary statement of all religions, philosophies, metaphysics, psychology, and success is this: You become what you think about most of the time. Your outer world ultimately becomes a reflection of your inner world. Your outer world of experience mirrors back to you what you think about most of the time. Whatever you think about continuously emerges in your reality.”

Brian Tracy

“What one skill, if I developed and did it in an excellent fashion, would have the greatest positive impact on my career?”

Brian Tracy

“THE FIRST SECRET of self-made millionaires is simple: Dream Big Dreams!”

Brian Tracy

“You can get your time and your life under control only to the degree to which you discontinue lower-value activities.”

Brian Tracy

“Goals are the fuel in the furnace of achievement. The bigger your goals and the clearer they are, the more excited you become about achieving them. The more you think about your goals, the greater becomes your inner drive and desire to accomplish them.” 

Brian Tracy


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