“Optimism is the one quality more associated with success and happiness than any other.”

Brian Tracy

“Only people can be made to increase in value. Computers and other equipment depreciate and eventually become obsolete.”

Brian Tracy

“Before you begin work, always ask yourself, "Is this task in the top 20 percent of my activities or in the bottom 80 percent?”

Brian Tracy

“Self-discipline is the ability to do what you should do, when you should do it, whether you feel like it or not.”

Brian Tracy

“Develop an attitude of gratitude, and give thanks for everything that happens to  you, knowing that every step forward is a step toward achieving something  bigger and better than your current situation.”

Brian Tracy

“Develop an attitude of gratitude, and give thanks of everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation.”

Brian Tracy

“Concentrate all your thoughts on the task at hand. The sun’s rays do not burn until brought to a focus.” 

Brian Tracy

“The law of Forced Efficiency says that "There is never enough time to do everything, but there is always enough time to do the most important thing.”

Brian Tracy

“Become the kind of leader that people would follow voluntarily; even if you had no title or position.”

Brian Tracy

“There is one quality that one must possess to win, and that is definiteness of purpose, the knowledge of what one wants and a burning desire to achieve it.” 

Brian Tracy

“The more you discipline yourself to use your time well, the happier you will feel and the better will be the quality of your life in every area.”

Brian Tracy

“A goal, however, is something distinctly different from a wish. It is clear, written, and specific. It can be quickly and easily described to another person. You can measure it, and you know when you have achieved it or not.”

Brian Tracy

“In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first.”

Brian Tracy

“There's only one direction you can coast.”

Brian Tracy

“Successful, effective people are those who launch directly into their major tasks and then discipline themselves to work steadily and single-mindedly until those tasks are complete.

Brian Tracy


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