“Every minute you spend in planning saves 10 minutes in execution; this gives  you a 1,000 percent Return on Energy!”

― Brian Tracy

“You are what you think you are. Your self-concept determines your performance.”

― Brian Tracy

“You perform as well as you believe yourself capable of performing. You are as effective as you believe yourself to be in whatever you do. You can never be better or different on the outside than you believe yourself to be on the inside.”

― Brian Tracy

“The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you seem to be naturally motivated to continue.”

― Brian Tracy

“The law of correspondence says your outer world is a mirror of your inner world. Your outer world corresponds to your inner world. Your outer world of your relationships—especially with your children and spouse—simply corresponds to how you feel about yourself, how you’re doing”

― Brian Tracy

“Everything you do is triggered by an emotion of either desire or fear.”

― Brian Tracy

“Only people can be made to increase in value. Computers and other equipment depreciate and eventually become obsolete.”

― Brian Tracy

“Almost all stress, tension, anxiety, and frustration, both in life and in work, comes from doing one thing while you believe and value something completely different.”

― Brian Tracy

“This is the process of “systematic desensitization.” By confronting your fear, and by repeatedly doing the thing you fear, the fear eventually disappears.”

― Brian Tracy

“Don't fight your thoughts. Allow them to come, but don’t cling to them. The small gaps between thoughts create the power in meditation.”

― Brian Tracy

“Throughout my career, I have discovered and rediscovered a simple truth.It is this: the ability to concentrate single-mindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status and happiness in life.”

― Brian Tracy

“your ability to select your most important task at each moment, and then to get started on that task and to get it done both quickly and well, will probably have more of an impact on your success than any other quality or skill you can develop.”

― Brian Tracy

“Success in life is in direct proportion to what you do after you do what you are expected to do.”

― Brian Tracy

“The second rule of frog eating is this: If you have to eat a live frog at all, it doesn't pay to sit and look at it for very long.”

― Brian Tracy

“You can’t decide to value your child sometimes, and then put a game of Farmville, or golf, or a scrapbooking session before kids on other days. Values are non-negotiable like that.”

― Brian Tracy


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