“The biggest enemies we have to overcome on the road to success are not lack of ability and lack of opportunity but fears of failure and rejection and the doubts that they trigger.”

― Brian Tracy

“Whatever you believe with feeling becomes your reality.”

― Brian Tracy

“Your behavior will guide the behavior of the other members of your team or the people in your organization.”

― Brian Tracy

“This is the process of “systematic desensitization.” By confronting your fear, and by repeatedly doing the thing you fear, the fear eventually disappears.”

― Brian Tracy

“How shall we live in order to be happy?” Your ability to ask and answer that question correctly for yourself—and then to follow where your answer leads you—will largely determine whether you achieve your own happiness, and how soon.”

― Brian Tracy

“Never talk about the content. Talk about the outcome.”

― Brian Tracy

“The act of taking the first step is what separates the winners from the losers.”

― Brian Tracy

“it's impossible to remain angry or blame other people for problems in your life when you are saying , "I am responsible”

― Brian Tracy

“The very act of accepting responsibility short-circuits and cancels out any negative emotions you may be experiencing.”

― Brian Tracy

“Success in life is in direct proportion to what you do after you do what you are expected to do.”

― Brian Tracy

“Any goal can be achieved if you break it down into enough small parts.”

― Brian Tracy

“the quality of your thinking is largely determined by the quantity of the information you have with which to work ”

― Brian Tracy

“The potential consequences of any task or activity are the key determinants of how important a task really is to you and to your company.”

― Brian Tracy

“The key to success is action.”

― Brian Tracy

“As Pat Riley, the basketball coach, said, "Anytime you stop striving to get better, you're bound to get worse.”

― Brian Tracy


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