“If you have to eat two frogs, eat the ugliest one first." This is another way of saying that if you have two important tasks before you, start with the biggest, hardest, and most important task first.”

― Brian Tracy

“Decide upon your major definite purpose in life and then organize all your activities around it.”

― Brian Tracy

“How shall we live in order to be happy?” Your ability to ask and answer that question correctly for yourself—and then to follow where your answer leads you—will largely determine whether you achieve your own happiness, and how soon.”

― Brian Tracy

“To earn more, you must learn more.”

― Brian Tracy

“Only people can be made to increase in value. Computers and other equipment depreciate and eventually become obsolete.”

― Brian Tracy

“Say no to anything that is not a high-value use of your time and your life.”

― Brian Tracy

“The foundation of self-confidence, the basis of boldness and self-assertion, is a deep inner trust, based on living a life of perfect integrity, and disciplining yourself to live consistent with your highest values in every situation.”

― Brian Tracy

“The price of success must be paid in full, in advance.”

― Brian Tracy

“Develop the winning edge; small differences in your performance can lead to large differences in your results.”

― Brian Tracy

“Everyone procrastinates. The difference between high performers and low performers is largely determined by what they choose to procrastinate on.”

― Brian Tracy

“The most important success principle of all was stated by Elbert Hubbard, one of the most prolific writers in American history, at the beginning of the twentieth century. He said, ‘Self-discipline is the ability to do what you should do, when you should do it, whether you feel like it or not.”

― Brian Tracy

“Develop an attitude of gratitude, and give thanks of everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation.”

― Brian Tracy

“As Pat Riley, the basketball coach, said, "Anytime you stop striving to get better, you're bound to get worse.”

― Brian Tracy

“A person who really likes himself or herself has high self-esteem and therefore a positive self-concept. When you really like yourself in a particular role, you perform at your best in that role.”

― Brian Tracy

“human resources are the most valuable assets that the company has.”

― Brian Tracy


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