“Practice "zero-based thinking" in every part of your life. Ask yourself continually, "If I were not doing this already, knowing what I now know, would I start doing it again today?" If it is something you would not start again today, knowing what you now know, it is a prime candidate for abandonment or creative procrastination.”

Brian Tracy

“One of the very worst uses of time is to do something very well that need not to be done at all.”

Brian Tracy

“There is one quality that one must possess to win, and that is definiteness of purpose, the knowledge of what one wants and a burning desire to achieve it.” 

Brian Tracy

“If you have to eat a live frog at all, it doesn't pay to sit and look at it for very long.”

Brian Tracy

“Your subject should always answer the question “What is the problem to be solved?” or “What is the job to be done?” A”

Brian Tracy

Valuing Yourself and Your Needs (As a Parent): This is about taking care of your OWN needs as a parent because when you consistently put yourself last to be taken care of and habitually continue to sacrifice your basic necessities to make everyone else happy…Essentially, what you’re teaching your children is that they’re here to be of service to others, then themselves. In other words, you’re teaching them to take advantage of you and use you as they please, which in turn communicates to them that they’re most likely to be used. To prevent this from happening, you need to set consistent limits that protect you from demands that could be overbearing and unfair. That way, you’re communicating that your basic needs are just as important as theirs. It’s true…often times parents that are constantly sacrificing themselves are idealized and praised by other parents. You know… the ones that have no hobbies, no friends and no avenue of enjoyment. Is this really desirable? Parents constantly stressed about the needs of others in the family are usually irritable, and unmotivated to try anything new, fun or exciting. How can parents do this long term with no outlet? Instead, us parents need to enjoy ourselves and focus on being re-energized. When you take good care of yourself, you provide the means to take better care of your children. Going out to dinner or cocktails, trips to the gym 3 or 4 times a week, date night with your spouse or even some alone time reading or going for a walk allows you to be a more productive, interested and patient parent.”

Brian Tracy

“When you allow yourself to begin to dream big dreams, creatively abandon the activities that are taking up too much of your time, and focus your inward energies on alleviating your main constraints, you start to feel an incredible sense of power and confidence.”

Brian Tracy

“The future belongs to the competent. It belongs to those who are very, very good at what they do. It does not belong to the well-meaning.”

Brian Tracy

“if you expect to be successful, you will eventually be successful. If you expect to be happy and popular, you will be happy and popular. If you expect to be healthy and prosperous, that is what will happen... Always think and talk positively about the future. Start every morning by saying: 'I believe something wonderful is going to happen to me today.' Then, throughout the day, expect the best.”

Brian Tracy

“In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first.”

Brian Tracy

“A goal, however, is something distinctly different from a wish. It is clear, written, and specific. It can be quickly and easily described to another person. You can measure it, and you know when you have achieved it or not.”

Brian Tracy

“Communicating is like that, because the way we communicate with our children shows how we feel about ourselves.”

Brian Tracy

“rule, once again, is that every minute spent in planning and creating checklists will save you ten minutes in execution and getting the job done

Brian Tracy

“The highest paid Americans read an average of two to three hours per day. The lowest paid Americans don't read at all... ...58% of adults never read another book after they leave high school—including 42% of university graduates... ...43.6% of American adults read below the 7th grade level... they are functionally illiterate... fully 50% of high school graduates cannot read their graduation diplomas, nor fill out an application form for a job at McDonald’s...”

Brian Tracy

“your ability to select your most important task at each moment, and then to get started on that task and to get it done both quickly and well, will probably have more of an impact on your success than any other quality or skill you can develop.”

Brian Tracy


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