“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

Brian Tracy

“First, make a decision to develop the habit of task completion. Second, discipline yourself to practice the principles you are about to learn over and over until they become automatic. And third, back everything you do with determination until the habit is locked in and becomes a permanent part of your personality.”

Brian Tracy

“If there is one thing I know, it is this, rich people are remarkably unremarkable.”

Brian Tracy

“The only way to overcome your fears is to "do the thing you fear," as Emerson wrote, "and the death of fear is certain.”

Brian Tracy

“Never complain, never explain. Resist the temptation to defend yourself or make excuses.”

Brian Tracy

“When in doubt, check if your actions are aligned with your purpose.”

Brian Tracy

“All change is from the inner to the outer. All change begins in the self-concept. You must become the person you want to be on the inside before you see the appearance of this person on the outside.”

Brian Tracy

“Awareness is the starting point of every quest and the outcome of every journey.”

Brian Tracy

“it's impossible to remain angry or blame other people for problems in your life when you are saying , "I am responsible”

Brian Tracy

“Goals are the fuel in the furnace of achievement”

Brian Tracy

“Ideas are a mode of transportation, a vehicle that you can use to take yourself from wherever you are to wherever you want to go.”

Brian Tracy

“Just as your car runs more smoothly and requires less energy to go faster and  farther when the wheels are in perfect alignment, you perform better when your  thoughts, feelings, emotions, goals, and values are in balance.”

Brian Tracy

“Optimism is the one quality more associated with success and happiness than any other.”

Brian Tracy

“Your behavior will guide the behavior of the other members of your team or the people in your organization.”

Brian Tracy

“The potential consequences of any task or activity are the key determinants of how important a task really is to you and to your company.”

Brian Tracy


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