“Practice "zero-based thinking" in every part of your life. Ask yourself continually, "If I were not doing this already, knowing what I now know, would I start doing it again today?" If it is something you would not start again today, knowing what you now know, it is a prime candidate for abandonment or creative procrastination.”

Brian Tracy

“In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first.”

Brian Tracy

“The more you seek security, the less of it you have. But the more you seek  opportunity, the more likely it is that you will achieve the security that you  desire.”

Brian Tracy

“You can’t decide to value your child sometimes, and then put a game of Farmville, or golf, or a scrapbooking session before kids on other days. Values are non-negotiable like that.”

Brian Tracy

“feel their self-worth is pretty high, so that they can achieve; so that they can take on the world—so”

Brian Tracy

“There's only one direction you can coast.”

Brian Tracy

“Anytime you stop striving to get better, you're bound to get worse.

Brian Tracy

“Your success in life will be in direct proportion to what you do after you do what you are expected to do.”

Brian Tracy

“Always choose the future over the past. What do we do now?”

Brian Tracy

“There are certain things that you can do, or learn to do, that can make you extraordinarily valuable to yourself and to others. Your job is to identify your special areas of uniqueness and then to commit yourself to becoming very, very good in those areas. Increase”

Brian Tracy

“Josh Billings once wrote, “It ain’t what a man knows what hurts him. It’s what he knows what ain’t true.”

Brian Tracy

“Communicating is like that, because the way we communicate with our children shows how we feel about ourselves.”

Brian Tracy

“To earn more you must learn more.”

Brian Tracy

“The sad fact is that people are poor because they have not yet decided to be rich. People are overweight and unfit because they have not yet decided to be thin and fit. People are inefficient time wasters because they haven’t yet decided to be highly productive in everything they do.”

Brian Tracy

“Your life only gets better when you get better.” 

Brian Tracy


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