“Anytime you are in front of other people to communicate— whether it’s on a stage, in a boardroom, on a ball field, or across a coffee table—the visual impression you make will either help or hinder you.”

“A visionary company is like a great work of art. Think of Michelangelo’s scenes from Genesis on the ceiling of the Sistine Chapel or his statue of David. Think of a great and enduring novel like Huckleberry Finn or Crime and Punishment. Think of Beethoven’s Ninth Symphony or Shakespeare’s Henry V. Think of a beautifully designed building, like the masterpieces of Frank Lloyd Wright or Ludwig Mies van der Rohe. You can’t point to any one single item that makes the whole thing work; it’s the entire work—all the pieces working together to create an overall effect—that leads to enduring greatness.”

“The reason most major goals are not achieved is that we spend our time doing second things first.”

“Are we quick to respond to others’ needs? Do we run from problems or face them? Do we talk more about bad news or good news? Do we give people the benefit of the doubt, or do we assume the worst?

“know how” to “do now.”

“I will choose and display the right attitudes. I will determine and act upon important priorities. I will know and follow healthy guidelines. I will communicate with and care for my family. I will practice and develop good thinking. I will make and keep proper commitments. I will earn and properly manage finances. I will deepen and live out my faith. I will accept and show responsibility. I will initiate and invest in solid relationships. I will plan for and model generosity. I will embrace and practice good values. I will seek and experience improvements.”

“To achieve any worthy goal, you must take risks. Amelia Earhart believed that, and her advice when it came to risk was simple and direct: "Decide whether or not the goal is worth the risks involved. If it is, stop worrying.”

“communication comes from the Latin word communis, meaning “common.” 

“There is a great deal of difference between knowing and understanding. You can know a lot about something and not really understand it.”

“Most People have a desire to look for the exception instead of the desire to become exceptional. ”

“Don’t settle for poor performers. Keep in mind that one great person will always out-produce and out-perform two mediocre people.”

“Elbert Hubbard said that the greatest mistake a person can make is to be afraid of making one.

“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“you should not be led by popular opinion;” 

“Los educadores toman algo simple y lo vuelven complicado. Los comunicadores toman algo complicado y lo hacen simple.