“what gets rewarded gets done. If you praise and honor the people who epitomize the values of the team, those values get embraced and upheld by other members of the team. There is no better reinforcement.”

“you should not be led by popular opinion;” 

“Ninety percent of all those who fail are not actually defeated. They simply quit.”

“Everybody on a championship team doesn’t get publicity, but everyone can say he’s a champion.”

“If people are prepared to be flexible, keep an open mind and learn, they will grow richer and richer through the changes.”

“Yo debo gobernar el reloj, no ser gobernada por él”

“Everything rises and falls on leadership.”

“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“To become a 360-Degree Leader, you will have to pay a price. You will have to give up other opportunities in order to lead. You will have to sacrifice some personal goals for the sake of others. You will have to get out of your comfort zone and do things you’ve never done before. You will have to keep learning and growing when you don’t feel like it. You will have to repeatedly put others ahead of yourself. And if you desire to be a really good leader, you will have to do these things without fanfare or complaint.”

“Recently I had breakfast with Dan Cathy, the president of Chick-fil-A, a fast food chain headquartered in the Atlanta area. I told him that I was working on this book and I asked him if he made thinking time a high priority. Not only did he say yes, but he told me about what he calls his “thinking schedule.” It helps him to fight the hectic pace of life that discourages intentional thinking. Dan says he sets aside time just to think for half a day every two weeks, for one whole day every month, and for two or three full days every year. Dan explains, “This helps me ‘keep the main thing, the main thing,’ since I am so easily distracted.” You may want to do something similar, or you can develop a schedule and method of your own. No matter what you choose to do, go to your thinking place, take paper and pen, and make sure you capture your ideas in writing.”

“A cheerful heart is good medicine.”

“What people remember most is how you make them feel.”

“Have you ever had to communicate someone else’s vision? It’s very difficult to do, isn’t it?”

“You have to link what you want to say to what others’ needs are.”

“Efficiency is the foundation for survival. Effectiveness is the foundation of success.”