“next time you feel ready to conform to popular thinking on an issue, stop and think.”

John C. Maxwell

“This poster in a Nordstrom’s department store once caught my attention: “The only difference between stores is the way they treat their customers.” That’s a bold statement. Most stores would advertise the quality of their merchandise or their wide selection as what sets them apart from the rest. The difference between Nordstrom’s and other stores, according to an employee of the competition, is that other stores are organization-oriented; Nordstrom’s is people-oriented. Their employees are trained to respond quickly and kindly to customer complaints. As a result, according to writer Nancy Austin, “Nordstrom’s doesn’t have customers; it has fans.” A study by TARP, Technical Assistance” 

John C. Maxwell

“Leadership is influence—nothing more, nothing less. If you are being salt and light as Jesus commanded, then you have begun to obey God’s call to leadership.”

John C. Maxwell

“You can't move people to action unless you first move them with emotion.... The heart comes before the head.”

John C. Maxwell

“Efficiency is the foundation for survival. Effectiveness is the foundation of success.”

John C. Maxwell

“La diferencia entre la gente mediocre y la gente de éxito es su percepción de y su reacción al fracaso. Ninguna”

John C. Maxwell

“La experiencia no garantiza la credibilidad, pero motiva a las personas a dar la oportunidad de probar que se es capaz.” 

John C. Maxwell

“Even the choicest words lose their power when they are used to overpower.”

John C. Maxwell

“You don’t really understand people until you hear their life story. If you know their stories, you grasp their history, their hurts, their hopes and aspirations. You put yourself in their shoes. And just by virtue of listening and remembering what’s important to them, you communicate that you care and desire to add value.”

John C. Maxwell

“we often place too much emphasis on making decisions and too little on managing the decisions we've already made.”

John C. Maxwell

“A realist believes that what is done or left undone in the short run determines the long run.”

John C. Maxwell

“capítulo quinze A lei da vitória Líderes descobrem uma forma de a equipe vencer Você já pensou sobre o que diferencia os líderes que vencem dos que sofrem derrotas? O que é preciso para tornar uma equipe vencedora? É difícil identificar”

John C. Maxwell

“There is no use whatever trying to help people who do not help themselves. You cannot push anyone up a ladder unless he is willing to climb himself.” —Andrew Carnegie”

John C. Maxwell

“Will the reader turn the page?”

John C. Maxwell

“Elbert Hubbard said that the greatest mistake a person can make is to be afraid of making one.

John C. Maxwell


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