“This poster in a Nordstrom’s department store once caught my attention: “The only difference between stores is the way they treat their customers.” That’s a bold statement. Most stores would advertise the quality of their merchandise or their wide selection as what sets them apart from the rest. The difference between Nordstrom’s and other stores, according to an employee of the competition, is that other stores are organization-oriented; Nordstrom’s is people-oriented. Their employees are trained to respond quickly and kindly to customer complaints. As a result, according to writer Nancy Austin, “Nordstrom’s doesn’t have customers; it has fans.” A study by TARP, Technical Assistance” 

John C. Maxwell

“You are nothing unless it comes from your heart. Passion, caring, really looking to create excellence. If you perform functions only and go to work only to do processes, then you are effectively retired. And it scares me—most people I see, by age twenty-eight are retired.”

John C. Maxwell

“Since we tend to see ourselves primarily in light of our intentions, which are invisible to others,” said philosopher J. G. Bennett, “while we see others mainly in the light of their actions, which are all that’s visible to us, we have a situation in which misunderstanding and injustice are the order of the day.”

John C. Maxwell

“Most people who don’t feel content with their lives don’t know the reason why. Often they suspect that circumstances or other people are to blame. Even honest and self-aware individuals who know the problem lies inside of them still may have trouble getting to the root of the issue. They ask themselves, “Why am I this way?” They desire to change, but they don’t do anything differently so that they can change. They merely hope things will turn out all right—and they become frustrated when they don’t. Recognize that only when you make the right changes to your thinking do other things begin to turn out right in your life.”

John C. Maxwell

“En Harvard y otras universidades, estudiaron la importancia de la actitud en el éxito de las personas. Se descubrió que la actitud era mucho más importante que la inteligencia, la educación, el talento especial o la suerte. De hecho, se llegó a la conclusión de que hasta un 85% del éxito en la vida se debe a tener una actitud positiva y educable, mientras que sólo un 15% se debe a la capacidad.” 

John C. Maxwell

“To win in sports, members of the team must always keep the big picture in front of them. They must remember that the goal is more important than their role—or any individual glory they may desire.”

John C. Maxwell

“Must manage your thought life daily and then you can manage your life.”

John C. Maxwell

“No, none of these things are the key. When it comes right down to it, I know of only one factor that separates those who consistently shine from those who don't: The difference between average people and achieving people is their perception of and response to failure. Nothing else has the same kind of impact on people's ability to achieve and to accomplish whatever their minds and hearts desire.”

John C. Maxwell

“Better players make you a better player.”

John C. Maxwell

“POSITIVE ATTITUDE: THE FIRST KEY TO WHAT HAPPENS IN YOU”

John C. Maxwell

“Great vision precedes great achievement.”

John C. Maxwell

“The real art of conversation is not only to say the right thing in the right place, but to leave unsaid the wrong thing at”

John C. Maxwell

“anyone can steer the ship, but it takes a leader to chart the course. Leaders who are good navigators are capable of taking their people just about anywhere.”

John C. Maxwell

“Always touch a person's heart before you ask him for a hand.”

John C. Maxwell

“A leader with great passion and few skills always outperforms a leader with great skills and no passion.”

John C. Maxwell


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