“One of my favorite stories is about a newly hired traveling salesman who sent his first sales report to the home office. It stunned the brass in the sales department because it was obvious that the new salesman was ignorant! This is what he wrote: “I seen this outfit which they ain’t never bot a dim’s worth of nothin from us and I sole them some goods. I’m now goin to Chicawgo.” Before the man could be given the heave-ho by the sales manager, along came this letter from Chicago: “I cum hear and sole them haff a millyon.” Fearful if he did, and afraid if he didn’t fire the ignorant salesman, the sales manager dumped the problem in the lap of the president. The following morning, the ivory-towered sales department members were amazed to see posted on the bulletin board above the two letters written by the ignorant salesman this memo from the president: “We ben spendin two much time trying to spel instead of trying to sel. Let’s watch those sails. I want everybody should read these letters from Gooch who is on the rode doin a grate job for us and you should go out and do like he done.”

John C. Maxwell

“Good attitudes among players do not guarantee a team’s success, but bad attitudes guarantee its failure.”

John C. Maxwell

“Connecting has a lot to do with letting who you are influence everything you do.”

John C. Maxwell

“Los educadores toman algo simple y lo vuelven complicado. Los comunicadores toman algo complicado y lo hacen simple.

John C. Maxwell

“capítulo quinze A lei da vitória Líderes descobrem uma forma de a equipe vencer Você já pensou sobre o que diferencia os líderes que vencem dos que sofrem derrotas? O que é preciso para tornar uma equipe vencedora? É difícil identificar”

John C. Maxwell

“Many people fail to make a difference because they are so busy.

John C. Maxwell

“You can’t build a relationship with everybody in the room when you don’t care about anybody in the room.”

John C. Maxwell

“people knowledge is much more important than mere product knowledge.”

John C. Maxwell

“Where success is concerned, people are not measured in inches, or pounds, or college degrees, or family background; they are measured by the size of their thinking.”

John C. Maxwell

“The larger the group, the simpler the communication needs to be.”

John C. Maxwell

“The first important step in weathering failure is learning not to personalize it.”

John C. Maxwell

“Coach John Wooden would not have asked, “Why is it so difficult to realize that others are more likely to listen to us if first we listen to them?”

John C. Maxwell

“Your values are the soul of your leadership, and they drive your behavior.”

John C. Maxwell

“The whole idea of motivation is a trap. Forget motivation. Just do it. Exercise, lose weight, test your blood sugar, or whatever. Do it without motivation. And then, guess what? After you start doing the thing, that's when the motivation comes and makes it easy for you to keep on doing it.”

John C. Maxwell

“Each day is an unrepeatable miracle. Today will never happen again, so we must make it count.”

John C. Maxwell


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