“Perhaps the most important insight of all with regard to success is that to achieve greatly, you must become a different person. It is not the material things you accomplish or acquire that matter so much as it is the quality of the person you must become to accomplish well above the average. The development of self-discipline is the high road that makes everything possible for you.”

Brian Tracy

“Hold yourself responsible for a higher standard than anyone else expects of you. Never excuse yourself. Never pity yourself. Be a hard master to yourself and be lenient to everyone else.” —HENRY WARD BEECHER, NINETEENTH-CENTURY CLERGYMAN”

Brian Tracy

“People invariably seek the fastest and easiest way to get the things they want, right now, with little or no concern for the long-term consequences of their behaviors.”

Brian Tracy

“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”

Brian Tracy

“The law of correspondence says your outer world is a mirror of your inner world. Your outer world corresponds to your inner world. Your outer world of your relationships—especially with your children and spouse—simply corresponds to how you feel about yourself, how you’re doing”

Brian Tracy

“Future intent influences and often determines present actions.”

Brian Tracy

“What excites you? What do you do well? What can you do better? In short what does success mean to you?”

Brian Tracy

“Fortunately, courage can be developed by acting courageously. When you do something that you fear, you feel more courageous. In life, the courage follows the courageous behavior. You become courageous by acting courageously, even when you do not feel like it. Emerson also wrote, “Do the thing and you will have the power.” Don’t be afraid to make hard decisions, especially with regard to people and expenses.”

Brian Tracy

“In fact, the habit of setting and achieving ever-larger goals is absolutely indispensable to the development of ever-higher levels of self-confidence and personal power.”

Brian Tracy

“The more you discipline yourself to use your time well, the happier you will feel and the better will be the quality of your life in every area.”

Brian Tracy

“What are your three most important business or career goals right now? What are your three most important family or relationship goals right now? What are your three most important financial goals right now? What are your three most important health goals right now? What are your three most important personal and professional development goals right now? What are your three most important social and community goals right now? What are your three biggest problems or concerns in life right now?”

Brian Tracy

“Courage is the ladder on which all the other virtues mount.” —CLARE BOOTHE LUCE When things go wrong, when you experience sudden reversals and disappointments, your natural tendency will be to respond with negativity, fear, and anger. Whenever you feel hurt or threatened by loss or criticism, you react to protect yourself with the fight-or-flight response. As a leader, your first job is to take firm control over your mind and emotions, and then to take control over the situation, in that order. Leaders focus on the future, not the past. They focus on what can be done now to resolve the problem or improve the situation. They focus on what is under their control, their next decisions and actions. You must do the same.”

Brian Tracy

“Courage is not absence of fear; it is control of fear, mastery of fear.”

Brian Tracy

“The potential consequences of any task or activity are the key determinants of how important a task really is to you and to your company.”

Brian Tracy

“knowing how to deal with change effectively is a primary requirement for living successfully in perhaps the most exciting time in all of human history ”

Brian Tracy


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