“Practice "zero-based thinking" in every part of your life. Ask yourself continually, "If I were not doing this already, knowing what I now know, would I start doing it again today?" If it is something you would not start again today, knowing what you now know, it is a prime candidate for abandonment or creative procrastination.”
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Brian Tracy
“Your life only gets better when you get better.”
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Brian Tracy
“Discipline is what you must have to resist the lure of excuses”
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Brian Tracy
“Goals are the fuel in the furnace of achievement. The bigger your goals and the clearer they are, the more excited you become about achieving them. The more you think about your goals, the greater becomes your inner drive and desire to accomplish them.”
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Brian Tracy
“The potential consequences of any task or activity are the key determinants of how important a task really is to you and to your company.”
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Brian Tracy
“Any thought or action that you repeat over and over will eventually become a new habit.”
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Brian Tracy
“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”
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Brian Tracy
“In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first.”
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Brian Tracy
“Communicating is like that, because the way we communicate with our children shows how we feel about ourselves.”
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Brian Tracy
“There's only one direction you can coast.”
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Brian Tracy
“Your mind is designed in such a way that you cannot have an idea on the one hand without also having the ability to bring that idea into reality on the other. The very existence of an idea in your conscious mind means that you have within you and around you the capacity to turn it into reality. The only question you have to answer is, How badly do you want it?”
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Brian Tracy
“There is a special way that you can accelerate your progress toward becoming the highly productive, effective, efficient person that you want to be.”
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Brian Tracy
“Rule: Continuous learning is the minimum requirement for success in any field.”
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Brian Tracy
“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”
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Brian Tracy
