“The seventh key is that you must have a major definite purpose for your life. You must have one goal that, if you accomplish it, can do more to help you improve your life than any other single goal.”

Brian Tracy

“You perform at your highest potential only when you are focusing on the most valuable use of your time. This is the key to personal and business success. It is the central issue in personal efficiency and time management. You must always be asking yourself, What is the most valuable use of my time right now? Discipline yourself to work exclusively on the one task that, at any given time, is the answer to this question. Keep yourself on track and focused on your most important responsibilities by asking yourself, over and over, What is the most valuable use of my time right now? How you can apply this law immediately: 1. Remember that you can do only one thing at a time. Stop and think before you begin. Be sure that the task you do is the highest-value use of your time. Remind yourself that anything else you do while your most important task remains undone is a relative waste of time. 2. Be clear about the most valuable work that you do for your organization. Whatever it is, resolve to concentrate on doing that specific task before anything else. Why are you on the payroll? What specific, tangible, measurable results are expected of you? And of all the different results you are capable of achieving, which are the most important to your career at this moment? Whatever the answer, this is where you must focus your energies, and nowhere else.”

Brian Tracy

“Communicating is like that, because the way we communicate with our children shows how we feel about ourselves.”

Brian Tracy

“Sometimes we need to let go of things in our lives to make room for better things. Stress less and live more. Don't waste your energy, when you have the choice to be happy.”

Brian Tracy

“Positive expectations are the mark of the superior personality.”

Brian Tracy

“Discipline is what you must have to resist the lure of excuses. It is self-discipline that enables you to “vote yourself off the island.” It is the key to a great life and, without it, no lasting success is possible.”

Brian Tracy

“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”

Brian Tracy

“Mark Twain once said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day long. Your”

Brian Tracy

“Whatever you believe, with conviction, becomes your reality.”

Brian Tracy

“Based on your current results, what changes are you going to have to make to ensure that your products and services of tomorrow are exactly what the customers will be wanting at that time?”

Brian Tracy

“If you envy successful people, you create a negative force field of attraction  that repels you from ever doing the things that you need to do to be successful.  If you admire successful people, you create a positive force field of attraction  that draws you toward becoming more and more like the kinds of people that  you want to be like.”

Brian Tracy

“Regla: el pensamiento a largo plazo mejora las decisiones de corto plazo.”

Brian Tracy

“Life is like a combination lock; your job is to find the numbers, in the right orders, so you can have anything you want.”

Brian Tracy

“The ability to discipline yourself to delay gratification in the short term in order to enjoy greater rewards in the long term, is the indispensable prerequisite for success.”

Brian Tracy

“Say no to anything that is not a high-value use of your time and your life.”

Brian Tracy


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