“Your mental picture of yourself has a powerful effect on your behavior. Visualize yourself as the person you intend to be in the future. Your self-image, the way you see yourself on the inside, largely determines your performance on the outside. All improvement in your outer life begins with improvements in your mental pictures, on the inside.”

Brian Tracy

“Based on your current results, what changes are you going to have to make to ensure that your products and services of tomorrow are exactly what the customers will be wanting at that time?”

Brian Tracy

“First, make a decision to develop the habit of task completion. Second, discipline yourself to practice the principles you are about to learn over and over until they become automatic. And third, back everything you do with determination until the habit is locked in and becomes a permanent part of your personality.”

Brian Tracy

“The great summary statement of all religions, philosophies, metaphysics, psychology, and success is this: You become what you think about most of the time. Your outer world ultimately becomes a reflection of your inner world. Your outer world of experience mirrors back to you what you think about most of the time. Whatever you think about continuously emerges in your reality.”

Brian Tracy

“The very act of accepting responsibility short-circuits and cancels out any negative emotions you may be experiencing.”

Brian Tracy

“Rule: It is the quality of time at work that counts and the quantity of time at home that matters.”

Brian Tracy

“The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you seem to be naturally motivated to continue.”

Brian Tracy

“The great thing in this world is not so much where we stand, as in what direction we are moving.”

Brian Tracy

“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

Brian Tracy

“Are your goals backed by burning desire or are you giving the Universe mixed signals?”

Brian Tracy

“The act of taking the first step is what separates the winners from the losers.”

Brian Tracy

“The greatest problem of human life is fear. It is fear that robs us of happiness. It is fear that causes us to settle for far less than we are capable of. It is fear that is the root cause of negative emotions, unhappiness and problems in human relationships.”

Brian Tracy

“By the yard it's hard, but inch by inch, anything's a cinch A journey of a thousand leagues begins with a single step In addition, to keep your energy levels at their highest, be careful  about what you eat. Start the day with a high protein, low fat and  low carbohydrate breakfast. Eat saladswith fish or chicken at lunch.  Avoid sugar, salt, white flour products or deserts. Avoid soft drinks  and candy bars or pastries. Feed yourself as you would feed a world  class athlete before a competition, because in many respects, that’s  what you are before starting work each day”

Brian Tracy

“Excellence/Perfection is not a destination; it is a continuous journey that never ends.”

Brian Tracy

“The ability to concentrate singlemindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status, and happiness in life. This key insight is the heart and soul of this book.

Brian Tracy


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