“Practice "zero-based thinking" in every part of your life. Ask yourself continually, "If I were not doing this already, knowing what I now know, would I start doing it again today?" If it is something you would not start again today, knowing what you now know, it is a prime candidate for abandonment or creative procrastination.”
―
Brian Tracy
“A goal, however, is something distinctly different from a wish. It is clear, written, and specific. It can be quickly and easily described to another person. You can measure it, and you know when you have achieved it or not.”
―
Brian Tracy
“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”
―
Brian Tracy
“This is the process of “systematic desensitization.” By confronting your fear, and by repeatedly doing the thing you fear, the fear eventually disappears.”
―
Brian Tracy
“Look for the good in every person and every situation. You'll almost always
find it.”
―
Brian Tracy
“Awareness is the starting point of every quest and the outcome of every journey.”
―
Brian Tracy
“if you expect to be successful, you will eventually be successful. If you expect to be happy and popular, you will be happy and popular. If you expect to be healthy and prosperous, that is what will happen... Always think and talk positively about the future. Start every morning by saying: 'I believe something wonderful is going to happen to me today.' Then, throughout the day, expect the best.”
―
Brian Tracy
“When you set more goals, try more things, engage in more activities, and explore more opportunities, your probabilities of success increase dramatically.”
―
Brian Tracy
“The law of correspondence says your outer world is a mirror of your inner world. Your outer world corresponds to your inner world. Your outer world of your relationships—especially with your children and spouse—simply corresponds to how you feel about yourself, how you’re doing”
―
Brian Tracy
“Never say anything about yourself you do not want to come true.”
―
Brian Tracy
“I found that every single successful person I’ve ever spoken to had a turning point and the turning point was where they made a clear, specific, unequivocal decision that they were not going to live like this anymore. Some people make that decision at 15 and some people make it at 50 and most never make it at all.”
―
Brian Tracy
“There are, basically, three kinds of people: the unsuccessful, the temporarily successful, and those who become and remain successful. The difference is character.”
―
Brian Tracy
“Anytime you stop striving to get better, you're bound to get worse.
―
Brian Tracy
“Imagine no limitations; decide what's right and desirable before you decide
what's possible.”
―
Brian Tracy
“rule, once again, is that every minute spent in planning and creating checklists will save you ten minutes in execution and getting the job done
―
Brian Tracy
