“You perform at your highest potential only when you are focusing on the most valuable use of your time. This is the key to personal and business success. It is the central issue in personal efficiency and time management. You must always be asking yourself, What is the most valuable use of my time right now? Discipline yourself to work exclusively on the one task that, at any given time, is the answer to this question. Keep yourself on track and focused on your most important responsibilities by asking yourself, over and over, What is the most valuable use of my time right now? How you can apply this law immediately: 1. Remember that you can do only one thing at a time. Stop and think before you begin. Be sure that the task you do is the highest-value use of your time. Remind yourself that anything else you do while your most important task remains undone is a relative waste of time. 2. Be clear about the most valuable work that you do for your organization. Whatever it is, resolve to concentrate on doing that specific task before anything else. Why are you on the payroll? What specific, tangible, measurable results are expected of you? And of all the different results you are capable of achieving, which are the most important to your career at this moment? Whatever the answer, this is where you must focus your energies, and nowhere else.”

Brian Tracy

“There are, basically, three kinds of people: the unsuccessful, the temporarily successful, and those who become and remain successful. The difference is character.”

Brian Tracy

“The very act of accepting responsibility short-circuits and cancels out any negative emotions you may be experiencing.”

Brian Tracy

“If you want to be successful faster, you must double your rate of failure. Success lies on the far side of failure.”

Brian Tracy

“Goals are the fuel in the furnace of achievement. The bigger your goals and the clearer they are, the more excited you become about achieving them. The more you think about your goals, the greater becomes your inner drive and desire to accomplish them.” 

Brian Tracy

“Always give without remembering and always receive without forgetting.”

Brian Tracy

“The great thing in this world is not so much where we stand, as in what direction we are moving.”

Brian Tracy

Valuing Yourself and Your Needs (As a Parent): This is about taking care of your OWN needs as a parent because when you consistently put yourself last to be taken care of and habitually continue to sacrifice your basic necessities to make everyone else happy…Essentially, what you’re teaching your children is that they’re here to be of service to others, then themselves. In other words, you’re teaching them to take advantage of you and use you as they please, which in turn communicates to them that they’re most likely to be used. To prevent this from happening, you need to set consistent limits that protect you from demands that could be overbearing and unfair. That way, you’re communicating that your basic needs are just as important as theirs. It’s true…often times parents that are constantly sacrificing themselves are idealized and praised by other parents. You know… the ones that have no hobbies, no friends and no avenue of enjoyment. Is this really desirable? Parents constantly stressed about the needs of others in the family are usually irritable, and unmotivated to try anything new, fun or exciting. How can parents do this long term with no outlet? Instead, us parents need to enjoy ourselves and focus on being re-energized. When you take good care of yourself, you provide the means to take better care of your children. Going out to dinner or cocktails, trips to the gym 3 or 4 times a week, date night with your spouse or even some alone time reading or going for a walk allows you to be a more productive, interested and patient parent.”

Brian Tracy

“The potential consequences of any task or activity are the key determinants of how important a task really is to you and to your company.”

Brian Tracy

“The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you seem to be naturally motivated to continue.”

Brian Tracy

“The key to success is action.”

Brian Tracy

“Your most valuable asset can be your willingness to persist longer than anyone else.”

Brian Tracy

“The ability to discipline yourself to delay gratification in the short term in order to enjoy greater rewards in the long term, is the indispensable prerequisite for success.”

Brian Tracy

“Whatever you believe, with conviction, becomes your reality.”

Brian Tracy

“Every hour, stop and ask: Am I really present in this moment? If not, what are my thoughts focused on? Doing this often will help you return to the present moment.”

Brian Tracy


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