“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”

Brian Tracy

“I found that every single successful person I’ve ever spoken to had a turning point and the turning point was where they made a clear, specific, unequivocal decision that they were not going to live like this anymore. Some people make that decision at 15 and some people make it at 50 and most never make it at all.”

Brian Tracy

“Optimism is the one quality more associated with success and happiness than  any other.  ”

Brian Tracy

“As Michael Kami, the strategy expert, wrote, “Those who do not plan for the future cannot have one.” Personal”

Brian Tracy

“Self-discipline is the ability to do what you should do, when you should do it, whether you feel like it or not.”

Brian Tracy

“Don't fight your thoughts. Allow them to come, but don’t cling to them. The small gaps between thoughts create the power in meditation.”

Brian Tracy

“Never say anything about yourself you don't want to come true”

Brian Tracy

“When in doubt, check if your actions are aligned with your purpose.”

Brian Tracy

“No matter what the level of your ability, you have more potential than you can ever develop in a lifetime. JAMES T. McCAY”

Brian Tracy

“Become the kind of leader that people would follow voluntarily; even if you had no title or position.”

Brian Tracy

“Only people can be made to increase in value. Computers and other equipment depreciate and eventually become obsolete.”

Brian Tracy

“In Re-framing, you interpret the event in a positive way. You change your language . Instead if defining it as a problem you re-frame it as a situation . A problem is something that is upsetting and stressful. A situation is something that you simply deal with .”

Brian Tracy

“The potential consequences of any task or activity are the key determinants of how important a task really is to you and to your company.”

Brian Tracy

“In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first.”

Brian Tracy

“Your decision to be, have and do something out of ordinary entails facing  difficulties that are out of the ordinary as well. Sometimes your greatest asset is  simply your ability to stay with it longer than anyone else.”

Brian Tracy


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