“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”

Brian Tracy

“I found that every single successful person I’ve ever spoken to had a turning point and the turning point was where they made a clear, specific, unequivocal decision that they were not going to live like this anymore. Some people make that decision at 15 and some people make it at 50 and most never make it at all.”

Brian Tracy

“It takes only about 10 to 12 minutes for you to plan out your day, but this small investment of time will save you up to two hours (100 to 120 minutes) in wasted time and diffused effort throughout the day.”

Brian Tracy

“Ideas are a mode of transportation, a vehicle that you can use to take yourself from wherever you are to wherever you want to go.”

Brian Tracy

“Never talk about the content. Talk about the outcome.”

Brian Tracy

“How shall we live in order to be happy?” Your ability to ask and answer that question correctly for yourself—and then to follow where your answer leads you—will largely determine whether you achieve your own happiness, and how soon.”

Brian Tracy

“In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first.”

Brian Tracy

“human resources are the most valuable assets that the company has.”

Brian Tracy

“Disciplining yourself to do what you know is right and important, although difficult, is the high road to pride, self-esteem, and personal satisfaction. "  Brian Tracy ”

Brian Tracy

“Think continually about what you want, not about the things you fear.”

Brian Tracy

“You'll always get out of life what you put in-and you control what you put in.”

Brian Tracy

“Commit yourself to lifelong learning. The most valuable asset you'll ever have is your mind and what you put into it.”

Brian Tracy

“When everything is laid out neatly and in sequence, you will feel much more like getting on with the job.”

Brian Tracy

“Your behavior will guide the behavior of the other members of your team or the people in your organization.”

Brian Tracy

“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

Brian Tracy


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