“In fact, the habit of setting and achieving ever-larger goals is absolutely indispensable to the development of ever-higher levels of self-confidence and personal power.”

Brian Tracy

“I found that every single successful person I’ve ever spoken to had a turning point and the turning point was where they made a clear, specific, unequivocal decision that they were not going to live like this anymore. Some people make that decision at 15 and some people make it at 50 and most never make it at all.”

Brian Tracy

“The most important contribution you can make to your company is to be a leader, accept responsibility for results, and dare to go forward.”

Brian Tracy

“Practice "zero-based thinking" in every part of your life. Ask yourself continually, "If I were not doing this already, knowing what I now know, would I start doing it again today?" If it is something you would not start again today, knowing what you now know, it is a prime candidate for abandonment or creative procrastination.”

Brian Tracy

“Develop an attitude of gratitude, and give thanks for everything that happens to  you, knowing that every step forward is a step toward achieving something  bigger and better than your current situation.”

Brian Tracy

“As Pat Riley, the basketball coach, said, "Anytime you stop striving to get better, you're bound to get worse.”

Brian Tracy

“You are what you think you are. Your self-concept determines your performance.”

Brian Tracy

“No one lives long enough to learn everything they need to learn starting from  scratch. To be successful, we absolutely, positively have to find people who  have already paid the price to learn the things that we need to learn to achieve  our goals.”

Brian Tracy

“Courage is not absence of fear; it is control of fear, mastery of fear.”

Brian Tracy

“Positive expectations are the mark of the superior personality.”

Brian Tracy

“Optimism is the one quality more associated with success and happiness than any other.”

Brian Tracy

“This is the process of “systematic desensitization.” By confronting your fear, and by repeatedly doing the thing you fear, the fear eventually disappears.”

Brian Tracy

“Successful people are always looking for opportunities to help others.  Unsuccessful people are always asking, "What's in it for me?”

Brian Tracy

“It doesn't matter where you are coming from. All that matters is where you are  going.”

Brian Tracy

“By concentrating single-mindedly on your most important task, you can reduce the time required to complete it by 50 percent or more. It has been estimated that the tendency to start and stop a task—to pick it up, put it down, and come back to it—can increase the time necessary to complete the task by as much as 500 percent. Each time you return to the task, you have to familiarize yourself with where you were when you stopped and what you still have to do. You have to overcome inertia and get yourself going again. You have to develop momentum and get into a productive work rhythm. But when you prepare thoroughly and then begin, refusing to stop or turn aside until the job is done, you develop energy, enthusiasm, and motivation. You get better and better and more productive. You work faster and more effectively.”

Brian Tracy


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