“The more you seek security, the less of it you have. But the more you seek  opportunity, the more likely it is that you will achieve the security that you  desire.”

Brian Tracy

“Everything you do is triggered by an emotion of either desire or fear.”

Brian Tracy

“Your ability to think, plan, and work hard in the short term and to discipline yourself to do what is right and necessary before you do what is fun and easy is the key to creating a wonderful future for yourself.”

Brian Tracy

“Whenever you face crunch time in your life or business, mentally call a time-out in the game and focus on getting all the information you can about the situation before you make a decision or overreact.”

Brian Tracy

“The most valuable tasks you can do each day are often the hardest and most complex. But the payoff and rewards for completing these tasks efficiently can be tremendous.”

Brian Tracy

“The highest paid Americans read an average of two to three hours per day. The lowest paid Americans don't read at all... ...58% of adults never read another book after they leave high school—including 42% of university graduates... ...43.6% of American adults read below the 7th grade level... they are functionally illiterate... fully 50% of high school graduates cannot read their graduation diplomas, nor fill out an application form for a job at McDonald’s...”

Brian Tracy

“The great thing in this world is not so much where we stand, as in what direction we are moving.”

Brian Tracy

“Move out of Your Comfort Zone”

Brian Tracy

“...you cannot eat every tadpole and frog in the pond, but you can eat the biggest and ugliest one, and that will be enough, at least for the time being. ”

Brian Tracy

“If there is an effect in your life that you want more of, you merely need to trace it back to the causes and repeat the causes. If there is an effect in your life that you do not enjoy, you need to trace it back to the causes and get rid of them.”

Brian Tracy

“Rule: Resist the temptation to clear up small things first. Remember, whatever you choose to do over and over eventually becomes a habit that is hard to break. If you choose to start your day working on low-value tasks, you will soon develop the habit of always starting and working on low-value tasks. This is not the kind of habit you want to develop or keep. The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you will be naturally motivated to continue. A part of your mind loves to be busy working on significant tasks that can really make a difference. Your job is to feed this part of your mind continually. Motivate”

Brian Tracy

“rule, once again, is that every minute spent in planning and creating checklists will save you ten minutes in execution and getting the job done

Brian Tracy

“The very act of visualizing yourself performing at your best prior to any event or activity will improve your performance.”

Brian Tracy

“Between you and every goal that you wish to achieve, there is a series of obstacles, and the bigger the goal, the bigger the obstacles. Your decision to be, have and do something out of the ordinary entails facing difficulties and challenges that are out of the ordinary as well. Sometimes your greatest asset is simply your ability to stay with it longer than anyone else.”

Brian Tracy

“Excellence/Perfection is not a destination; it is a continuous journey that never ends.”

Brian Tracy


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