“Help yourself warm up and prepare mentally by repeating, “I feel happy! I feel healthy! I feel terrific!” It is not possible for you to talk positively to yourself, using words like this, without immediately feeling happier and more confident.”

Brian Tracy

“Never talk about the content. Talk about the outcome.”

Brian Tracy

“The price of success must be paid in full, in advance.”

Brian Tracy

“If the first thing you do when you wake up in the morning is eat a live frog, then nothing worse can happen for the rest of the day!" Brian Tracy says that your "frog" should be the most difficult item on your things-to-do list, the one you're most likely to procrastinate on; because, if you eat that first, it'll give you energy and momentum for the rest of the day. But, if you don't...if you let him sit there on the plate and stare at you while you do a hundred unimportant things, it can drain your energy and you won't even know it.”

Brian Tracy

“You perform as well as you believe yourself capable of performing. You are as effective as you believe yourself to be in whatever you do. You can never be better or different on the outside than you believe yourself to be on the inside.”

Brian Tracy

“The success you are enjoying today is the result of the price you have paid in the past.”

Brian Tracy

“Goals are the fuel in the furnace of achievement. The bigger your goals and the clearer they are, the more excited you become about achieving them. The more you think about your goals, the greater becomes your inner drive and desire to accomplish them.” 

Brian Tracy

“Josh Billings wrote, “It’s not what a man knows that hurts him; it’s what he knows that isn’t true.”

Brian Tracy

“Awareness is the starting point of every quest and the outcome of every journey.”

Brian Tracy

“Fortunately, courage can be developed by acting courageously. When you do something that you fear, you feel more courageous. In life, the courage follows the courageous behavior. You become courageous by acting courageously, even when you do not feel like it. Emerson also wrote, “Do the thing and you will have the power.” Don’t be afraid to make hard decisions, especially with regard to people and expenses.”

Brian Tracy

“The sad fact is that people are poor because they have not yet decided to be rich. People are overweight and unfit because they have not yet decided to be thin and fit. People are inefficient time wasters because they haven’t yet decided to be highly productive in everything they do.”

Brian Tracy

“Positive expectations are the mark of the superior personality.”

Brian Tracy

“There is an old saying that "by the yard it's hard; but inch by inch, anything's a cinch!”

Brian Tracy

“What is the most important and valuable work that you do, in any field or profession? It’s thinking!”

Brian Tracy

“The seventh key is that you must have a major definite purpose for your life. You must have one goal that, if you accomplish it, can do more to help you improve your life than any other single goal.”

Brian Tracy


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