“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

“The most important contribution you can make to your company is to be a leader, accept responsibility for results, and dare to go forward.”

“Get it 80 percent right and then correct it later.”

“This is a wonderful time to be alive. There have never been more possibilities and opportunities for you to achieve more of your goals than exist today.”

“The ability to concentrate singlemindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status, and happiness in life. This key insight is the heart and soul of this book.

“The two most important days in your life are the day you are born and the day you find out why.”

“All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose.”

“Know What You Believe What are your values today with regard to your work and your career? Do you believe in the values of integrity, hard work, dependability, creativity, cooperation, initiative, ambition, and getting along well with people? People who live these values in their work are vastly more successful and more highly esteemed than people who do not. What are your values with regard to your family? Do you believe in the importance of unconditional love, continuous encouragement and reinforcement, patience, forgiveness, generosity, warmth, and attentiveness? People who practice these values consistently with the important people in their lives are much happier than people who do not. What are your values with regard to money and financial success? Do you believe in the importance of honesty, industry, thrift, frugality, education, excellent performance, quality, and persistence? People who practice these values are far more successful in their financial lives than those who do not, and they achieve their financial goals far faster as well. What about your health? Do you believe in the importance of self-discipline, self-mastery, and self-control with regard to diet, exercise, and rest? Do you set high standards for health and fitness and then work every day to live up to those standards? People who practice these values live longer, healthier lives than people who do not.”

“Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.”

“Get it 80 percent right and then correct it later." Run it up the flagpole and see if anyone salutes. Don't expect perfection the first time or even the first few times. Be prepared to fail over and over before you get it right. The biggest enemies we have to overcome on the road to success are not a lack of ability and a lack of opportunity but fears of failure and rejection and the doubts that they trigger. The only way to overcome your fears is to "do the thing you fear,”

“The starting point of great success in your life begins, in the simplest terms, when you discipline yourself to think and talk about only the things you want and refuse to think and talk about anything you don't want.”

“In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first.”

“Self-discipline is the ability to do what you should do, when you should do it, whether you feel like it or not.”

“Awareness is the starting point of every quest and the outcome of every journey.”

“An average person with average talent, ambition and education can outstrip the most brilliant genius in our society, if that person has clear, focused goals.”