“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”
―
Brian Tracy
“Courage is not absence of fear; it is control of fear, mastery of fear.”
―
Brian Tracy
“If there is an effect in your life that you want more of, you merely need to trace it back to the causes and
repeat the causes. If there is an effect in your life that you do not
enjoy, you need to trace it back to the causes and get rid of them.”
―
Brian Tracy
“The happiest people in the world are those who feel absolutely terrific about themselves, and this is the natural outgrowth of accepting total responsibility for every part of their life.”
―
Brian Tracy
“The potential consequences of any task or activity are the key determinants of how important a task really is to you and to your company.”
―
Brian Tracy
“Before you begin work, always ask yourself, "Is this task in the top 20 percent of my activities or in the bottom 80 percent?”
―
Brian Tracy
“Whatever you believe with feeling becomes your reality.”
―
Brian Tracy
“the ability to make yourself do what you should do, when you should do it, whether you feel like it or not.”
―
Brian Tracy
“The first rule of frog eating is this: If you have to eat two frogs, eat the ugliest one first.”
―
Brian Tracy
“Discipline is what you must have to resist the lure of excuses. It is self-discipline that enables you to “vote yourself off the island.” It is the key to a great life and, without it, no lasting success is possible.”
―
Brian Tracy
“The law of correspondence says your outer world is a mirror of your inner world. Your outer world corresponds to your inner world. Your outer world of your relationships—especially with your children and spouse—simply corresponds to how you feel about yourself, how you’re doing”
―
Brian Tracy
“Positive expectations are the mark of the superior personality.”
―
Brian Tracy
“Invest three percent of your income in yourself (self-development) in order to guarantee your future.”
―
Brian Tracy
“Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities or make the money that you want without becoming very good at it.”
―
Brian Tracy
