“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

― Brian Tracy

“Never say anything about yourself you don't want to come true”

― Brian Tracy

“You perform as well as you believe yourself capable of performing. You are as effective as you believe yourself to be in whatever you do. You can never be better or different on the outside than you believe yourself to be on the inside.”

― Brian Tracy

“The law of Forced Efficiency says that "There is never enough time to do everything, but there is always enough time to do the most important thing.”

― Brian Tracy

“Truthfulness is the main element of character.”

― Brian Tracy

“Success equals goals; all else is commentary.  ”

― Brian Tracy

“Before you begin scrambling up the ladder of success, make sure that it is leaning against the right building.”

― Brian Tracy

“People who take a long view of their lives and careers always seem to make much better decisions about their time and activities than people who give very little thought to the future.”

― Brian Tracy

“Whatever you believe, with conviction, becomes your reality.”

― Brian Tracy

Galileo once wrote, "You cannot teach a man anything; you can only help him find it within himself.”

― Brian Tracy

“Your ability to think, plan, and work hard in the short term and to discipline yourself to do what is right and necessary before you do what is fun and easy is the key to creating a wonderful future for yourself.”

― Brian Tracy

“What one great thing would you dare to dream, if you knew you could not fail?”

― Brian Tracy

“The seventh key is that you must have a major definite purpose for your life. You must have one goal that, if you accomplish it, can do more to help you improve your life than any other single goal.”

― Brian Tracy

“Whenever you have a problem, take a few minutes to meditate. You’ll be amazed at the renewed clarity that you’ll bring to the issue.”

― Brian Tracy

“Always choose the future over the past. What do we do now?”

― Brian Tracy


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