“Everything you do is triggered by an emotion of either desire or fear.”

― Brian Tracy

“What one skill, if I developed and did it in an excellent fashion, would have the greatest positive impact on my career?”

― Brian Tracy

“Read an hour every day in your chosen field. This works out to about one book per week, fifty books per year, and will guarantee your success.”

― Brian Tracy

“Your mental picture of yourself has a powerful effect on your behavior. Visualize yourself as the person you intend to be in the future. Your self-image, the way you see yourself on the inside, largely determines your performance on the outside. All improvement in your outer life begins with improvements in your mental pictures, on the inside.”

― Brian Tracy

“The Key to Success is Action”

― Brian Tracy

“A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.”

― Brian Tracy

“Disciplining yourself to do what you know is right and importance, although  difficult, is the highroad to pride, self-esteem, and personal satisfaction.”

― Brian Tracy

“In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first.”

― Brian Tracy

“Courage is not absence of fear; it is control of fear, mastery of fear.”

― Brian Tracy

“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”

― Brian Tracy

“You can make excuses or you can make progress. You choose.”

― Brian Tracy

“Our greatest enemies are always our own doubts and fears. But there are no limits to what you can do, be, or have except for the limits you place on yourself.”

― Brian Tracy

“The seventh key is that you must have a major definite purpose for your life. You must have one goal that, if you accomplish it, can do more to help you improve your life than any other single goal.”

― Brian Tracy

“Whatever you believe with feeling becomes your reality.”

― Brian Tracy

“It is impossible to succeed without failing.” 

― Brian Tracy


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