“The greatest problem with communication is the illusion that it has been accomplished.”

John C. Maxwell

“capítulo quinze A lei da vitória Líderes descobrem uma forma de a equipe vencer Você já pensou sobre o que diferencia os líderes que vencem dos que sofrem derrotas? O que é preciso para tornar uma equipe vencedora? É difícil identificar”

John C. Maxwell

“One of the major keys to success is to keep moving forward on the journey, making the best of the detours and interruptions, turning adversity into advantage.”

John C. Maxwell

“You have to be yourself while speaking someone else’s language.”

John C. Maxwell

“More than anything else, what keeps a person going in the midst of adversity is having a sense of purpose. It is the fuel that powers persistence.”

John C. Maxwell

“The younger you are, the more likely you will give your attention to many things. That’s good because if you’re young you’re still getting to know yourself, your strengths and weaknesses. If you focus your thinking on only one thing and your aspirations change, then you’ve wasted your best mental energy. As you get older and more experienced, the need to focus becomes more critical. The farther and higher you go, the more focused you can be—and need to be.”

John C. Maxwell

“How does a person become productive? Find your strength and then find someone who needs your strength.”

John C. Maxwell

“If I wanted to make a difference… Wishing for things to change wouldn’t make them change. Hoping for improvements wouldn’t bring them. Dreaming wouldn’t provide all the answers I needed. Vision wouldn’t be enough to bring transformation to me or others. Only by managing my thinking and shifting my thoughts from desire to deeds would I be able to bring about positive change. I needed to go from wanting to doing.”

John C. Maxwell

“This poster in a Nordstrom’s department store once caught my attention: “The only difference between stores is the way they treat their customers.” That’s a bold statement. Most stores would advertise the quality of their merchandise or their wide selection as what sets them apart from the rest. The difference between Nordstrom’s and other stores, according to an employee of the competition, is that other stores are organization-oriented; Nordstrom’s is people-oriented. Their employees are trained to respond quickly and kindly to customer complaints. As a result, according to writer Nancy Austin, “Nordstrom’s doesn’t have customers; it has fans.” A study by TARP, Technical Assistance” 

John C. Maxwell

“Attitude is the first quality that marks the successful man. If he has a positive attitude and is a positive thinker, who likes challenges and difficult situations, then he has half his success achieved.”

John C. Maxwell

“Learning is defined as a change in behavior. You haven't learned a thing until you can take action and use it.”

John C. Maxwell

“Where success is concerned, people are not measured in inches, or pounds, or college degrees, or family background; they are measured by the size of their thinking.”

John C. Maxwell

“UCLA psychology professor emeritus Albert Mehrabian discovered that face-to-face communication can be broken down into three components: words, tone of voice, and body language.”

John C. Maxwell

“Write down somewhere in the margins on this page your answer to this question: How have you changed . . . lately? In the last week, let’s say? Or in the last month? The last year? Can you be very specific? Or must your answer be incredibly vague? You say you’re growing. Okay . . . how? “Well,” you say, “In all kinds of ways.” Great! Name one. You see, effective teaching comes only through a changed person. The more you change, the more you become an instrument of change in the lives of others. If you want to become a change agent, you also must change.2 Change the leader—change the organization.”

John C. Maxwell

“Tenderness and kindness are not signs of weakness and despair, but manifestations of strength and resolution.”

John C. Maxwell


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